BOSS SELECTION Eau de Toilette, 100ml

Product Information

In line with the company’s CLAIM 5 growth strategy, both BOSS and HUGO undertake a new, modern brand identity focused on a younger and more global demographic. BOSS Selection begins with lively, bright top notes of fizzy hesperidic grapefruit and mandarin, infused with spicy pink peppercorn. At the heart of the fragrance, the traditional and refined fougere theme has been reinterpreted to create a new modern identity, with the aroma of geranium and cedar leaves, enlightened by star anise and petitgrain, expressing a clear and distinctive masculine character. The magnetic woody drydown of patchouli, vetiver and facets of cedar wood are rounded out by the softness of heliotrope and modern musky notes creating a smart, authentic signature. In 2016 HUGOBOSS and the Guggenheim Museum in New York celebrate the 20th anniversary of the HUGOBOSS PRIZE.

Boss The Scent Hugo Boss cologne - a fragrance for men 2015 Boss The Scent Hugo Boss cologne - a fragrance for men 2015

The HUGOBOSSPRIZE is established jointly with the Solomon R. Guggenheim Foundation in 1996. Innovation and creativity are the deciding criteria for the prize, which is awarded by an international jury comprised of museum curators, critics, and collectors every two years until end of 2021. With its stipend of 100,000 USD, the HUGOBOSSPRIZE has since become one of the most important awards in the field of contemporary art. The American artist Matthew Barney is the first recipient of the accolade.Shoes and leather goods perfectly complement every look. In January 2004, footwear and leather goods manufacturing is incorporated into the HUGOBOSS Group. A good start to the year – in January HUGO BOSS announces its new BOSS Brand Ambassador: Australian actor Chris Hemsworth. He will bethe international BOSS face of the worldwide fashion campaigns planned for 2021 and 2022. Out of respect to everyone involved, the Group has published this new study with the aim of adding clarity and objectivity to the discussion. It also wishes to express its profound regret to those who suffered harm or hardship at the factory run by Hugo Ferdinand Boss under National Socialist rule.

HUGO BOSS BOSS Selection Eau de Toilette 100ml

In 2006, the brand portfolio changes and the collections from BALDESSARINI are discontinued. The luxury positioning of BALDESSARINI is now represented by BOSSSelection within the HUGOBOSS brand universe. The granting of a license for shoes adds a new dimension to HUGOBOSS and its collections. In 2004, production of shoes and leather accessories is integrated into the company and expansion has been ongoing ever since. It will work well in more casual clothing too, but I think it’s sophisticated enough for a smart casual or even formal occasion. Who Is Hugo Boss Selection Eau De Toilette For? It kind of reminds me a little of Bvlgari Pour Homme Soir, a scent I used to own that’s now discontinued. How Strong Is Hugo Boss Selection?HUGOBOSS has already begun to hone an international profile when it startedsponsoring motorsports during the early 1970s. These activities prove the perfect vehicle for promoting the BOSS brand image and fostering its popularity among a global audience.

Hugo Boss BOSS Selection Eau De Toilette 100ml - Boots

HUGOBOSS ventures into a new market in 1984 by granting its first fragrance license. Ever since, HUGOBOSS fragrances have numbered among the most successful products in their segment and regularly featured among the top-selling scents.Selection can cover a wide age range, just because of the style of the smell. It would be prefect for younger guys, 18 – 25, but as mentioned it works just as well in formal situations where you’d expect guys to be older, 25 – 50. The first watch license is granted in 1996 for BOSS. In 2007 a BOSSOrange watch collection was added.