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Posted 20 hours ago

Reebok Men's UFC Fight Night Authentic Gladiator Short

£78.5£157.00Clearance
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About this deal

We appreciate the partnership with Reebok over the past six years. It was a groundbreaking deal that elevated both of our brands. We’re pleased that Reebok will continue with us as the official footwear provider of UFC through 2021," said Dana White in a statement in July, 2020. VENUM also developed a complete training range, adding ergonomic Dry-Tech t-shirts and tank tops to the Fight Week collection. Our purpose is to accompany the fighters in every step of their journey, from the daily training sessions to fight night. The dynamic between the UFC and Reebok did improve over time. The UFC desired a cleaner look and presentation on television and pay-per-view and in that aspect Reebok was viewed as a success. The guaranteed, consistent money that came from Reebok became more welcome to some fighters -- especially the ones not at the top of the card -- compared to having to scratch and claw for sponsors every fight. Within the past 6 years, VENUM established itself as the undisputed world leader in combat sports gear & apparel. On the other hand, UFC definitely holds the position of one of the world’s biggest sports organizations. Sources told ESPN that the Venum contract is shorter and not as lucrative as the previous one with Reebok. The majority of the money from the deal will go to the fighters, sources said. Per the release, fighters will see an "across the board" increase in pay compared to the Reebok deal, beginning in April 2021.

Under the contract, fighters were paid a certain amount for every event they competed in as per their experience and royalties for the sale of their official UFC merchandise. Venum will take over as the UFC's apparel partner beginning in April 2021, the promotion announced Friday. The UFC's apparel deal with Reebok runs through March 2021, but the company will stay on as the UFC's official footwear brand through the end of next year, according to a release.

The UFC is teaming up with VENUM as their new apparel partner

We’re pumped that VENUM will be joining us as our new exclusive global outfitting and apparel partner.

Venum will provide MMA and performance apparel designed specifically for UFC fighters, which will include "second-skin-feel" fight shorts with "thermo-bonded" and "extra-flat" elastic waistbands and a side slit, for which Venum is known.VENUM [UFC - Official Partner] fight kits are going to be the best quality MMA gears and apparels mainly designed and evaluated according to the needs of UFC fighters competing inside the OCTAGON. VENUM‘S perfect understanding of what UFC MMA fighters need while training and competing will be seen throughout the product line including the ‘Fight Week Gear’ and ‘Fight Night Kit’. The Fight Night shorts will be incredibly light and comfortable, providing a second-skin-feel thanks to their "featherweight" microfiber material.

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