Robinsons Refresh'd Spring Water, Raspberry & Apple, 500ml

Product Information

Consumers claimed the ad suggested that Vodafone would guarantee minimum speeds fast enough that customers wouldn’t experience common issues like buffering, and if they did, they would be eligible for a discount. Customers did experience such issues, but most did not qualify for the guarantee. The advertisement was deemed so misleading by the ASA, the UK’s version of the FCC, that they pulled the ad from airing.

Britvic announces brand success for soft Pepsi Max and Refresh’d Britvic announces brand success for soft Pepsi Max and Refresh’d

If you’ve ever looked at a digital marketing services strategy and thought “Hmm, I wonder what this section about competitor and market research is for”, just remember all these terrible advertising ideas. That’s what it’s for. Avoiding that. Everyone has, by now, at least heard the environmental argument against the use of plastic straws. In case you haven’t you can find it here. Diet coke was going for a carefree vibe that empowers consumers to be themselves, but it just came off as derogatory and lazy, and even made some consumers doubt their commitment to the brand.

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Phil Sanders, out-of-home commercial director at Britvic, said: “As restrictions ease over the coming months, it will be crucial for retailers to offer their customers soft drinks in on-the-go formats that they instantly recognise in the chiller. Relaunching this range will help retailers capitalise on the changing consumer habits and needs, while providing them with a no added sugar alternative. Digital experiential News Partnership Marketing Prize promotion shopper Sponsorship Robinsons squash sponsors Wimbledon with environmental focus If you watched the Super Bowl, which c’mon of course you did, then you probably watched Ram’s sixty-second attempt to heal the divisions in our society through the powerful words of Dr. Martin Luther King. The response from consumers was predictable and immediate. The ad features a straw systematically destroying nature, including a moment where it literally strangles a tree. The Robinsons partnership with Wimbledon, one of the most quintessentially British relationships in history, was born in 1935 when Robinsons’ original Lemon Barley Water was first served at Wimbledon to refresh players during breaks. Since then, Robinsons has sponsored The Championships annually.

Robinsons gets ready for Wimbledon with new on-pack promo Robinsons gets ready for Wimbledon with new on-pack promo

You'll need to enter your details before the 17th January though, when the giveaway will close and ten winners will be selected at random.

Subway’s Extremely Annoying Advertising #Fail

The ad features Gillian Jacobs and was directed by Ghostbusters director Paul Feig. At first sight, the ad seemed destined for greatness. A good way to #fail at advertising is to guarantee one thing and deliver another. That is exactly what happened with Vodafone’s advertisement featuring Martin Freeman. The lesson: Now, we’re not saying that the marketers at Robinsons support the use of notoriously eco-unfriendly straws, but they should have realized that consumers are just as sensitive to environmental issues as they are racial issues. Vodafone Martin Freeman Branding #Fail The commercial shows an extremely long straw extending from the mouth of a girl stood in a city park, all the way out to the countryside, where it pierces through an apple, then a strawberry, before finally dipping into a freshwater stream.