Surreal Variety Pack - High Protein Cereal – Low Sugar- Healthy Plant Based in Fibre Carb Gluten Free Vegan 13g of Protein, 0g Sugar 240g per Box 4 (1 x each)

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But breakfast cereal is notoriously un-vegan-friendly and, quite frankly, full of shite! High in sugar and low in pretty much everything nutritionally important, conventional cereals frequently leave us unsatisfied. They’re the last thing any health- or eco-conscious individual would wish to consume, let alone want their children to guzzle for breakfast each day.

An official statement also mentioned how Kellogg’s recently lost a court case challenging the government’s new HFSS guidelines around the sugar content of its cereals. For some reason, the brainless zombies who work in our marketing team have decided to team up with Wild, FFS Beauty Ltd and LA VIE™ to create this absolute Frankenstein of an advert. Eaten straight out of the box, sprinkled over a chocolate sundae, crumbled over vegan cheesecake or doused in plant milk and slurped up with a spoon, there are endless ways to enjoy cereal! Additionally, Surreal isn’t afraid to be disruptive. With a lot of their campaigns referencing big-name breakfast cereals with high sugar content, taking aim at the likes of Frosties on billboards around London. A less conventional strategy like this one feeds into their left-field approach but also increases visibility from established audiences.

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How do new brands make their mark in established and concentrated markets? As a startup, going up against larger-than-life household names can often be perceived as a losing battle, deterring a business from executing an idea to its fullest. But, there are the occasional instances where new brands have not only been able to break through, but actually stand their ground against competitive giants. And Surreal cereal is doing just that. Sugar-free, protein-rich cereal that’s suitable for vegans (and everyone else) of all ages! Surreal is a gamechanger brand making plant milky waves in the breakfast industry.

All it took was a gazillion cardboard boxes, twelve rolls of gaffer tape, two ladders, and one fight about who got to play on the ladders. Couldn't be easier. The wordmark – which uses the typeface Roc Grotesk – shifts perspective on the second ‘r’. This lets the brand display the wordmark horizontally or vertically while remaining legible, Ryrie explains.

It’s SurrealLLLLLLLLLLLLLLLLLLLLLLLLLLLLy Good

Surreal aims to “make the kind of cereal we all loved as kids nutritionally relevant for today” . Sending a message like this one means customers have a clear, accessible understanding of their product. They’ve demonstrated what sets them apart from the rest. Let’s face it, a bowl of seedy muesli might be healthier, but it just can’t satisfy taste cravings in the same way. Once we've ousted plates, we'll then fight those forkers in the cutlery industry (long live spoons), before completing the treble by fighting an international quiche conglomerate. Surreal contains 240g of cereal in a bag. That means, if you follow conventional cereal portion sizes (32g), you can squeeze 7-8 portions out of the box. Lucy and I love a large breakfast, so we found that 60g was the perfect amount for us.

So the exclusion of animal products instantly makes Surreal a more eco-friendly option than the majority of traditional cereals.Best of all? The SURREAL recipes are plant-based and gluten free, meaning they’re suitable for all sorts of diets too! Surreal has also been very intentional with their image. They have successfully crafted their image as an “offbeat brand”, whilst tapping into the aesthetic of childhood cereals, incorporating a health conscious yet playful image. The Forbes-listed brand, since its entry into the cereal scene, has employed creativity and humour to distinguish itself in the industry which has somewhat been starved of innovation for years. Onwards has also designed a mascot for Surreal; a smiling face with a cereal bowl for a mouth. Ryrie describes the face as a secondary logo, which can adapt to a variety of expressions. “We wanted the whole brand language to feel surprising and uplifting and a little bit off-beat,” he adds.