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Bratz plots kids' fashion TV show". Brand Republic. 8 July 2008. Archived from the original on 7 August 2008 . Retrieved 7 December 2008. MGA has paused the Bratz brand since the onset of the litigation and rebranded it several times throughout its lifespan, with the first of those coming in 2010 after Mattel's first lawsuit, only to return later that year to commemorate the brand's 10th anniversary. In 2013, Bratz changed to have a taller bodies, an all-new logo and branding, [4] and continued through 2014, in an effort to return the brand to its roots. As a result, none of the 2014 product line was made available in North America. Bratz doll maker files lawsuit against Mattel". Promo Magazine. 19 April 2005. Archived from the original on 7 December 2008 . Retrieved 7 December 2008. My Quirks: I get so wrapped up in taking photos that my friends always remind me to enjoy the moment! [10]
Cloe most often has a pet pig named Angel since she was a baby. When she was younger she had a pony named Celeste and she also has a pet hamster named Henry she mentions in Bratz (TV series) several times, although he never appears on-screen. [4] She also has two horses, Piper and Bellefire, another pony name Carmelina and in Pampered Petz, she adopted a puppy. On January 24, 2011, MGA hired Morgan Mendieta to create a teaser for an upcoming Bratz reality series. He leaked a rough cut of the teaser on his blog. [ citation needed] The show, titled Bratz Makin' the Band, is an online talent competition reality show, in which Bratz fans will form bands and compete via the Bratz YouTube channel. The last five bands will be flown to Hollywood, California, where they will be followed and interviewed by reporters. The winners will receive all prizes, including electric guitars. The leaked teaser also confirmed the release of a Bratz DVD due out in Fall 2011, also titled Bratz Makin' The Band. The Bratz relaunched a second time for 14 years in July 2015 with the introduction of Raya, a new character (despite sharing the same name with a previous character), to accompany the original main four. The Bratz logo was reverted to the original and a new slogan was adopted. After a poorly executed re-branding and low sales, the brand discontinued for a second time the following year. [ citation needed]
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Mattel Inc. v. MGA Entertainment, Inc. no. 09-55763 (9th Cir. Jul 22 2010)" (PDF). U.S. Court of Appeals for the Ninth Circuit. 22 July 2010. Archived from the original (PDF) on 31 July 2010. The spokesman quoted Dr. Brian Young of the University of Exeter, saying "parents may feel awkward but I don't think children see the dolls as sexy. They just think they're pretty." [16] Isaac Larian, in comments given to the BBC, said that the report was a "bunch of garbage" and that the people who wrote it were "acting irresponsibly". [17]
The Bratz doll lines have provoked controversy in several areas from their stylized proportions to fashion-forward clothing, capitalizing closely on pop trends. Since the brand's launch in 2001, franchise distributor MGA Entertainment got embroiled in a lengthy legal dispute with its rival Mattel over the rights to its design, which ended in 2011 with MGA as the victors. [2] Related litigation is ongoing in a lawsuit by MGA alleging Mattel's theft of trade secrets. [3] Cloe looks at life through a different lens, always snapping pictures and filming her friends. She's playful, flirty, and down to earth. A super soccer star, Cloe is naturally athletic and always full of energy. Cloe’s full of big ideas, and sometimes her imagination runs away with her, but her friends help keep this ‘Angel’ grounded!" [9] Koby and Cloe were advertised as dating in the Date Night collection in 2008. [6] They are often linked together in promotional images and commercials.In August 2015, a stop-motion web series premiered on YouTube. MGA confirmed there would be 10 episodes for the first season, which would turn out to be the only season. All 10 episodes were compiled into a 25-minute video titled Bratz: Friends Forever on Netflix. [41] The web series was seen on American TV on Kabillion. Are kids exposed to sex too soon?". World Today. BBC News. 21 February 2007 . Retrieved 12 September 2014. Since the 2001 launch of Bratz, sales of the Mattel, Inc.-staple Barbie fashion dolls began to decline. In 2004, sales figures showed that Bratz dolls outsold Barbie dolls in the UK and Australia, although Mattel maintained that in terms of the number of dolls, clothes, and accessories sold, Barbie remained the leading brand. [18] In 2005, figures showed that sales of Barbie dolls had fallen by 30% in the United States, and by 18% worldwide, with much of the drop being attributed to the popularity of Bratz. [19] Anniversary Collection: Adri, Ashby, Carrie, Cloe, Jade, Joelle, Leora, Liliana, Lydia, Sasha, Shadi, Shira, Tyla, Yasmin
In 2013, Bratz got a new logo and slogan, and the dolls all got new bodies with articulated arms, with a height to match its competitor Monster High while keeping their unique faces, and sporting brand new fashions. [ citation needed] Only the four principal Bratz characters, alongside minors: Meygan, Fianna, Shira, Roxxi and Phoebe, have been made in the new bodies. [ citation needed] Cloe's name is an alternate spelling of the name Chloe, which means "green shoot (plant)” in Greek. In the episode Kidnapped, Cloe reveals that when she freaks out she polishes things to calm herself down. Hains, Rebecca (2012). "An Afternoon of Productive Play with Problematic Dolls The Importance of Foregrounding Children's Voices in Research". Girlhood Studies. 5 (1): 121–140. doi: 10.3167/ghs.2012.050108 . Retrieved 8 November 2021– via Berghahn Journals.Cloe is a very playful, dramatic, and smart individual who looks at life through a different lens, always snapping pictures of and filming her friends. She is healthy athletic and full of energy; as such, she loves to participate in a wide variety of sports (such as motor-cross, cheerleading, soccer, and skateboarding). She is flirty, energetic, clumsy, and imaginative, but her friends help her stay grounded. a b "The Sweatshop Behind the Bratz". Institute for Global Labour and Human Rights (formerly National Labour Committee). 21 December 2006. Archived from the original on 15 April 2015 . Retrieved 15 April 2015. BRATZ Dolls Stand Tall For A New Generation". Bratz. MGA Entertainment. 11 February 2013 – via PR Newswire. Kell, John (13 January 2014). "Bratz Doll Maker MGA Entertainment Sues Mattel". Wall Street Journal . Retrieved 12 April 2014.
a b Palumbo, Jacqui (2023-08-02). "Barbie, who? Kylie Jenner launches herself as a Bratz doll". CNN . Retrieved 2023-08-03. MGA refutes Bratz sweatshop story". Playthings Magazine. 26 December 2006. Archived from the original on 17 April 2009 . Retrieved 7 December 2008.
Court throws out Mattel win over Bratz doll". Reuters. 22 July 2010. Archived from the original on 24 July 2011 . Retrieved 22 July 2010. In the movie, Bratz: Genie Magic Cloe confesses to having a crush on her 'nerdy' next-door neighbor, Mervin Grouper. Bratz: BFF: Best Friends Forever for Rent on DVD". Netflix DVD Services. Archived from the original on 12 March 2015 . Retrieved 22 May 2022. Setting the coolest trends 24/7 may seem like a huge responsibility, but for Cloe it's another day! With a fashion passion that includes animals prints and shimmering and sparkling fabric, sporty outfits and wild accessories. [3] Personality Jury rules for Mattel in Bratz doll case". The New York Times. Reuters. 18 July 2008 . Retrieved 7 December 2008.
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