The King of Soho I London Dry Gin I Unique sweetness of grapefruit peel I Liquorice finish I 42% Vol. I 700 ml

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With 12 botanicals and made according to 11th century methods, the King of Soho doesn’t disappoint. Made by the son of late Soho personality Paul Raymond, this tipple is a love letter to the borough. It is vital that you learn your industry. Alex believes that good investments can be made by networking with associations and groups linked to your industry, where you can gain advice from experts. What drew you to TT Liquor in the first place? And what made you guys decide to work with us on our virtual classes? Named after the infamous painting that depicted the debauchery caused by gin in the 1700s, Gin Lane 1751 is one of my favourite distilleries. You’re not going to be able to do everything and if you can’t do something, find somebody who can,” Alex continues.

I always respect people who go out of their comfort zone and set up on their own – I think it’s very brave. It takes a lot of guts because you’re essentially saying: “This is who I am.” You may not always get it right but through time and experience you learn to express yourself.” Looking to dive deeper and learn more about gin on a gin tasting in London? Here are some great tours which will take you under the surface and introduce you to some of London’s best gin experiences.

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We really wanted this to be an authentic brand. At the same time you talk about Soho and it has become a symbol of creativity, hedonism, non-conformity, and there are a lot of districts in major cities across the world that are called Soho

The fact the business is called The King of Soho Drinks suggests it won’t all be about gin in the future, but for now it’s job done with Howard Raymond and Alex Robson’s original ambition. ‘It’s about fun, and Paul Raymond and Soho is all about fun. This gin is a fitting tribute to his legacy.’ London has had a long love affair with gin – no surprise then that there are a tonne of cool gin distilleries, tours and experiences in the city. These are the gin experiences and gin distilleries in London that you shouldn’t miss.Then there’s the fact that his gins – and especially the ‘Deeply Rested’, if you ask us – are pretty damn fantastic. We’re pretty sure that London is at least 50% fuelled by gin. Our obsession with all things gin has been going for centuries and, with a slew of cool distillery openings in the past few years, shows no sign of abating. So we all love gin (obviously), but sometimes it’s nice to have a little bit of choice. Enter the East London Liquor Company, that also produces whisky and vodka as well. She asserts that it’s not all exciting in business, but if you don’t get the regularities right, it can be a costly derailment to your plans – a business analysis, considering rules and mandatories are essential.

This gin class in London will help you learn about what goes into a perfect bottle of gin. You can also hear about the history of the drink in London and further afar. Alex explains that it is her passion and authenticity that keeps her inspired in business, alongside her family. Don’t let the humble setup fool you; owner Mark Holdsworth knows his stuff. He spent fifteen years working for Bacardi, before venturing off to do his own thing. And a great thing it is. City of London Distillery Heading to Bermondsey? Why not combine a visit to Jensen’s with a trip to the Bermondsey Beer Mile – London’s coolest collection of craft beer breweries. 58 Gin A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.

There’s also the fact that the best place to taste it is at nearby Ladies & Gents, a tiny bar in Kentish town that holds gin masterclasses using Highwayman. It’s located in a former public loo. All that has well and truly changed now, and the City of London Distillery was at the forefront of that revolution.

The emotive motivation for breaking into the industry was prevalent as she explains her father, who was a doctor and quite the character in the local area, was also a gin drinker. Alex explains that the family-orientated and personal side to the brand helps sustain their passion and the King of Soho’s authenticity. Over two hours, you’ll drop by two gin bars and also tour a distillery. A passionate local will be your driver, full of insider information and gin history.

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When asked what advice she would give to those wanting to start in business, Alex states that a passion and a belief in what you’re doing is integral, affirming the importance of having a big idea and remaining tremendously focused. I am aware of the competition, but I don’t focus on it. Who’s to say they’re right and you’re wrong? The proof of the pudding is in the eating!” Who hasn’t dreamed of starting a bar or distillery with their best friend, especially after a few fine drinks have been consumed? For King of Soho, 2017 was primarily focused on building on UK growth – something they aim to increase in 2018. Although the brand has always had a global aspiration, it is important to the pair that the brand sustains itself at its own pace.