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The next phase would help people recognise that their own families may be at risk of developing obesity because of their current behaviours. The main marketing mechanic for this phase is a ‘How are the kids?’ questionnaire on children’s health and activity, constructed around eight desired behaviours. Respondents would receive a review of their score, along with recommended behaviours they should focus on changing, helpful tips and information about other available resources. The potential competition from food retailers was also anticipated and a network of commercial sector organisations was developed to ensure that many of the biggest companies in the UK pledge to support the programme, including Asda, PepsiCo, Kellogg’s and Tesco.
The evaluation from the first year’s activity made it clear that more targeted approaches would be needed for specific subsections of the community. It also revealed that it was significantly more cost-effective to recruit people into the programme via peers and by using public sector institutions, such as schools, than via mass media advertising or on-street promotions. Going forward, therefore, the team plan to focus more on government channels and de-prioritise paid-for distribution channels, making the campaign more cost-effective. Quantitative segmentation of 883 families of children aged 2 to 10 using the TNS Family Food Panel and bespoke surveysOf all the personal development strategies I use and love, life planning tends to be neglected more than anything. Most parents believe their children are already active (confusing ‘being boisterous’ with ‘being active’) and believe that schools are already doing enough to make sure children are active Each strategy offers a slightly different perspective and should help you to see your own life in new and fascinating ways. These strategies are only useful if applied — meaning that reading the list and doing nothing will result in nothing. During the second phase of the programme (2010 to 2012), more effort has been put into providing materials for schools to encourage children to make pledges to change their diet and/or activity levels, and developing a clearer role for the Change4Life sub-brands and ambassadors. Additional audiences
Let yourself feel the range of emotions: You may have heard of the five stages of grief; however, research has shown that identifying the phase you're in is not helpful, especially when you haven’t experienced it before. Instead of worrying about going from one stage of grief to another, allow yourself to experience the full range of emotions and focus on reaching a mental state of peace. In my notebook I included important concepts to remember such as “ be so good they can’t ignore you” and “ action is the only path to results.”
We know that modern life can mean we are a lot busier, less active, and more reliant on convenience and fast food than we used to be. But that's where we come in. Our history Create practical goals – Allow families to select a behaviour to change, based on their own needs and aspirations
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