Old Spice Original After Shave Lotion 150ml

Product Information

It’s a mature fragrance given its association with fathers and grandfathers. Nevertheless, it is perfectly wearable for younger men and Old Spice has been marketing itself thus for several years. Therefore, Old Spice has neatly established itself as a classic cologne and can be defined as one of the most iconic barbershop fragrances in history. The Life-Cycle Of Old Spice Original Terry Crews Makes Muscle Music With Old Spice (And Now It's Your Turn)". 2012-08-28 . Retrieved 2016-09-09.

The citrus fades with the spices leading the nose to a surprisingly floral heart. Discernable notes of carnations and jasmine reveal themselves from the bouquet. These linger for a while until burned away by dry cinnamon notes that emerge as the base’s precursor. Base NotesOld Spice has a conventional life cycle, which avoids being entirely linear. It follows a decidedly classic dry down as the notes evaporate. The head, heart and base are clearly discernable whilst laced with transitional notes that pave the way. The splash can be hard to control and its easy to end up with a large puddle in your palm. Nothing comes out as you start to serve until the bottle is horizontal. However, when the bottle does begin to pour, it is exceedingly zealous. Therefore, caution is advised when applying. Old Spice is a versatile year-round fragrance. However, it proves particularly successful during the end of autumn and during the winter months. The combination of citrus and spices make it an ideal Christmas fragrance that evokes potpourri and mulled wine.

In 2013, Old Spice launched a series of TV commercials in India titled "Mantastic Man" starring supermodel and actor Milind Soman. [ citation needed] An advertising campaign developed by Wieden + Kennedy in 2010 featuring Isaiah Mustafa became popular after the first advertisement, titled " The Man Your Man Could Smell Like". [9] [10] Following this campaign, Old Spice introduced Fabio Lanzoni to challenge Isaiah Mustafa for the Old Spice Guy title in an online advertising campaign.Nevertheless, it’s a distinctively masculine fragrance and its manly connotations denote virility and a certain gruffness. Old Spice is a surprisingly resilient aftershave. Even when the wearer will think that the fragrance has entirely expired later in the day, it will project faint notes of resin and vanilla. After the success of "The Man Your Man Could Smell Like", Old Spice released, "The Response Campaign". Over the course of two and a half days, the brand filmed 186 videos featuring Mustafa engaging in conversation with fans and celebrities. The campaign earned over 40 million views after the first week and led to Old Spice securing the spot of #1 all-time most viewed branded channel on YouTube. [ citation needed] Fans of Old Spice often talk about their associations with the cologne more than the fragrance itself. Most people will whimsically refer to their fathers or grandfathers. Some will even reminisce about their first loves. Between Isaiah Mustafa (The Man Your Man Could Smell Like) as brand ambassador and former NFL player Terry “Power” Crews fronting the sports range, Old Spice covered its bases. The campaigns were enormously successful and launched the brand into a renaissance.