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Mike Stirling, Director of Mischief at Beano said, “As Beano proudly celebrates its 85th anniversary, it continues to champion the power and joy of childhood by doing what it’s always done, showing kids being kids. King Charles III and Queen Camilla featuring in a special edition of the Beano to mark its 85th anniversary.
Established in 1938, Beano is Britain’s longest running children’s comic and over 80 years later - it hasn't lost any of its appeal for kids today.Marcus Rashford took the top spot as the most inspirational celebrity according to children, due to not just his footballing abilities but his work on fighting for a fairer society, particularly with free school meals for children. On Allkinds shelves across Australia and online now the first time collaboration for the Australian retailer sees the brand. Now some of those old fans are going to appear in The Beano, with top stars including Stormzy, Harry Styles, Adele, Sir David Attenborough, Lewis Capaldi, Marcus Rashford, Jill Scott, Lewis Hamilton, Dua Lipa, the Prince and Princess of Wales – and even the King and Queen – transformed into characters.
On sale from today, the front cover and comic strip has been specially drawn by Beano artist, Nigel Parkinson. And by Beano treatment, no, we don’t mean having to survive a day with the Bash Street Kids or evade a gnashing by Gnasher – we mean they’ve been turned into characters themselves.
We use your sign-up to provide content in ways you’ve consented to and improve our understanding of you. Dennis’ 70 th anniversary in 2021 was a huge success and the nation celebrated in style with a range of fabulous products and events.
Rocket Licensing, which manages the rights for the property in the UK, is preparing an exciting schedule of consumer products and events, as it’s not only Beano celebrating, but Roger the Dodger, Minnie the Minx and the Bash Street Kids will also be celebrating their 70 th anniversary milestones, while The Numskulls will be marking their 30 th anniversary. Created to celebrate the best bits of being a kid in 2023, the comic was edited in collaboration with thousands of kids – the most ever in Beano’s history.A whole host of celebrities have got the Beano treatment as the comic celebrates its 85th anniversary. The bite-sized stories and pictures are easy for even reluctant readers to follow, and this weekly dose of stories, jokes, pranks and activities including awesome drawing how-tos, will keep your kids entertained for hours. Available to purchase today (26 July), the magazine “commemorates everything that’s great about being a kid in 2023”, with issues also being donated to UK schools, a press release details.
We’re planning even more excitement for 2023 and are looking forward to working with existing and new partners to ensure the anniversary is one to remember. Here’s to the next 85 years, and we dedicate this birthday issue to every child out there, because being a kid never gets old. Charlie Donaldson, Joint MD at Rocket Licensing, commented: “Beano is part of the culture of Britain, and we’re thrilled to be able to honour the brand’s 85 th birthday next year. Now the world’s longest-running weekly comic, Beano has recently reported its fifth year of consecutive sales growth and with more than 28 million Brits having read the comic as kids, its unsurprising that it is loved by all generations, with 84% brand recognition amongst kids, and a whopping 94% recognition amongst adults . It is important that we continue to promote these adverts as our local businesses need as much support as possible during these challenging times.It sees the celebrities assist the Beanotown kids in stopping Mayor Brown from carving his own face into Mount Beano for the birthday celebrations. The TV duo were also picked as the celebrities kids would most like to be best friends with, followed by Spider-Man actor Tom Holland, Manchester City player Phil Foden and Styles.
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