Az Absolut Elyx egy új luxusérzést testesít meg, miközben újradefiniálja a vodka fogalmát. Vodkánkat nemcsak magas minősége teszi luxus termékké, hanem kulturális identitásunk is. The ABSOLUT Elyx is clear in colour with brilliance in transparency. On the pour, it has a little more viscosity. The nose has more character compared to the regular ABSOLUT yet we could not detect any specific aromas easily, perhaps due to the type of grain used. On the palate, it has a silky texture and a purity with a neutral flavour. The Elyx is incredibly smooth, with a longer and slightly sweeter finish which makes it a warming vodka to be sipped slowly.

Tiszta, gazdag, telt, friss kenyér és egy kis fehér csokoládé és könnyed gabonafelhang mély, gazdag fűszerességgel. In 2013, Absolut launched the Global 'Transform Today' Campaign by the creative agency, Sid Lee. The creative features four artists. Sid Lee recruited four international emerging artists to inspire younger generations. French artist, director and musician Woodkid, American digital media artist Aaron Koblin, fashion designer Yiqing Yin and Brazilian graphic novel artists Rafael Grampa is featured. [27] [28] [29] Absolut's Robo Greyhound-Driven Video Extravaganza". Fastcompany.com. 13 March 2012 . Retrieved 2020-03-14. In 2008, an advertisement placed in Mexican publications and on Mexican billboards featured a map of the U.S. and Mexico with the boundaries between the two as they were prior to the 1836 Texas Revolution and the Mexican–American War. Media outlets reported on some American consumers' reactions at the advert's perceived insensitivity to immigration issues. [18] [19] [20] [21]Absolut Vodka - Absolut Creative Competition Winner". Absolut.com. Archived from the original on 2019-10-11 . Retrieved 2020-03-14. After pausing its operations in Russia, due to Russia's invasion of Ukraine in 2022, Pernod Ricard resumed the export of Absolut Vodka in April 2023, leading to much criticism in Sweden. As a result, Absolut decided to once again stop its operations in Russia. [32] See also [ edit ] Every drop of Absolut Elyx is made from winter wheat grown on one single estate in southern Sweden. The Råbelöf estate has been cultivating its wheat since the 1400’s. The region has the ideal climate for producing winter wheat, with dry, cold winters and long, warm summers. Absolut Elyx embodies a new sense of luxury while redefining the vodka category. What makes us a luxury vodka is not just the quality of our product, but our cultural identity.

Absolut responded that the adverts were purely whimsical, with no political or nationalist agenda, but its critics were adamant. Absolut later issued a public apology and withdrew the advert. [22] Il Presidente Mattarella ha ricevuto i partecipanti al Convegno "Mecenati del XXI secolo" ". 22 November 2017. From Warhol to Koblin & Woodkid: Sid Lee Taps Modern Day Artists for New Absolut Campaign". Ad Age. 2013-09-09 . Retrieved 2020-03-14. Absolut's first advertising campaign ran for more than twenty-five years from its launch in 1980. The campaign has encompassed many different kinds of ads, such as art, fashion, cities, spectaculars, Hollywood, etc. The advertising has won hundreds of awards, including charter membership in the American Marketing Association's Marketing Hall of Fame. Absolut was inducted into the Hall in 1992 along with just two other brands: Coca-Cola and Nike. [7] ABSOLUT Elyx. The name alone evokes curiosity and mystique. Much like the limited release ABSOLUT Tune, the shape of the bottle deviates from the standard early Swedish medicine bottle that has long popularised the brand. Copper-coloured etchings on the glass denote the use of hand selected grains and copper for catalyzation in distillation. But, what of the taste?Clean, rich, rounded, fresh bread and notes of white chocolate and light cereal and with a deep mellow spice. Song of the Day: Lenny Kravitz "Breathe" (Eric Roberson Remix)". DJ D-Mac & Associates. 31 August 2018 . Retrieved 2 July 2021.

Absolut Vodka is known for its long-running advertising campaign created by TBWA. [5] [6] The first of these ads, typical of the rest, was introduced in 1981 and featured a picture of the bottle with a halo over the cap above the slogan "Absolut Perfection". L.O. Smith - the man on the seal of the Absolut bottles - L.O. Smith". Losmith.se. 1913-12-11 . Retrieved 2020-03-14. a b Sandomir, Richard (2019-05-10). "Michel Roux, Whose Vodka Success Was Absolut, Is Dead at 78". The New York Times. ISSN 0362-4331 . Retrieved 2019-05-13. Our vision was to celebrate the special role copper plays in the distillation process in a way that lends well to the brand’s global reputation for elevated panache. The faceted bottle pays homage to the vintage copper column still from 1921 and gives the bottles a luminescent glimmer,’ says Rowan Miller, Design Director at Stranger & Stranger.Az Absolut Elyx készítéséhez egy 1921-ben épített vintage réz oszlopos lepárlót használunk. A lepárlás során rézgyűrűk ezreit használjuk, áldozzuk fel, melyek az alapszeszből eltávolítják a nem kívánatos vegyületeket. Ettől lesz annyira gazdag íze. A kézivezérlésű lepárlás szakértelme egy utánozhatatlan karakterrel és ízzel rendelkező, igazi luxus vodkát eredményez. Testes, zamatos, selymes érzet a szájban gazdag makadámdió és krémes gabona ízekkel, fehér csokoládé és frissen sült kenyér jegyekkel. A könnyed diós jelleg jól ballanszban van a gazdag fűszerességgel és így adnak kiegyensúlyozott gazdag ízvilágot. While the Absolut Elyx bottle has evolved, the vodka remains unchanged. Available in more than 70 markets worldwide, Absolut Elyx is the luxury handcrafted expression of Absolut vodka. At 42.3% ABV, every drop of Absolut Elyx is made using wheat from one single estate in Åhus, Sweden, using the brand’s vintage copper still – every drop of Absolut Elyx is produced from seed to bottle within a 15-mile radius.