Zendium's marketing based on oral bacteria and enzymes instead of minerals is unique, but again, while it will be better than conventional toothpastes at reducing gingivitis, cavity protection should be similar. For serious whitening (aka a celebrity-level 'Hollywood smile'), you need to get professional bleaching treatment. Beware of attempting to DIY it and buying whitening products online - in an investigation earlier in 2022 we found some that contained dangerous levels of hydrogen peroxide. Gum health LA Pacific Enzyme Whitening Stain Removal Toothpaste might just be the world's very first enzymatic whitening toothpaste. Offering at-home results, the enamel-safe toothpaste promotes a whiter and brighter-looking smile without the harmful effects of using hydrogen peroxide. Through consistent use, it helps polish the look of teeth, brightening and fortifying against future staining. There's no synthetic bleach, giving you teeth whitening that doesn't damage teeth in any way or cause sensitivity.

Our experts said there would be benefit to using this over a basic fluoride toothpaste for mild to moderate gum inflammation, but that it's probably not so different to standard fluoride toothpaste for cavity protection.

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If you don't have any particular dental issues, a standard fluoride toothpaste will do the job just fine. Whitening Colgate said evidence for this formulation was also commercially sensitive, but there is evidence that the zinc oxide and zinc citrate combination used has antibacterial properties, which our experts said should give this product advantages in reducing gum inflammation vs basic fluoride toothpastes. Hydrogen peroxide (a bleaching agent) is commonly used in whitening toothpastes, but it's a bit of a red herring as the legal limit for over-the-counter toothpastes is too low to actually affect the colour of your teeth. Zendium gave us evidence from clinical studies that support the combination of antibacterial enzymes in this toothpaste (amyloglucosidase, lysozyme, glucose oxidase, lactoperoxidase and lactoferrin) for plaque control and to reduce gum inflammation and bleeding. It doesn’t contain SLS (sodium lauryth sulfate , a surfactant), which Zendium claims makes it more suitable for ‘vulnerable’ mouths. Evidence for this is mixed; SLS may irritate some, but is mostly well tolerated.

Stain removal should be reasonable with this toothpaste (better than regular fluoride toothpaste), thanks to abrasives such as silica, and surfactants (foaming agents) including sodium lauryl sulfate and cocamidopropyl betaine, plus the addition of phosphates for tartar reduction.But there are also plenty of marketing claims, such as ‘strengthens enamel’ and ‘prevents decay’, that are redundant because all fluoride toothpastes, regardless of price, will do these things. How to choose the right toothpaste - which ingredients really work, and what to consider before you buy L.A. PACIFIC products are Cruelty Free, Vegan, and free from Hydrogen Peroxide, SLS, Parabens, Tricolsan, Propylene Glycol and Alcohol.