Mondelēz International is building on an incredible first year for Cadbury Dairy Milk Freddo Treasures, 2019’s biggest new sweet treat launch [i], with the launch of an exciting new series for the brand – Cadbury Dairy Milk Freddo Treasures Space Series. Cadbury Dairy Milk Freddo Treasures (14.4g/28g with toy) is a purple chest filled with ‘treasure’ in the form of Dairy Milk Buttons alongside one of 17 different toys. The toy is either a Freddo and friends figurine, or an interactive game. The chest also includes a QR code, which reveals to parents hidden historical treasure across the UK and Ireland, intended to inspire a family day out. Skye: Every adventurer needs a wise companion and Skye, who like real owls can rotate his head around, will answer questions with either a yes (thumbs up) or no (thumbs down). The campaign, created by VCCP, features Freddo and his friends in a number of dramatic scenes set across the galaxy. Building on last year’s campaign, Cadbury hopes that ‘Freddo Treasures: The Space Series’ will spark parents’ and children’s imaginations to take their adventures into new dimensions. Dave McDermott, brand manager at Mondelez International said: “Freddo is one of the UK’s most endearing and iconic characters, so we’re incredibly excited to launch Cadbury Freddo Treasures to the nation.

Additionally, rolling out across the market from 10 th June is Cadbury Dairy Milk Freddo Treasures White, which will offer shoppers the same great characters from the ‘space’ series alongside Cadbury White chocolate Buttons, bringing more choice to parents and friends wanting to treat younger ones with an everyday reward. Moo: Kind and gentle, you’ll always find Moo the cow with her arms open giving hugs to everyone. She gently nods her head as though she is in the field, grazing on grass. We are aiming to change this with Freddo Treasures, which we expect to drive incremental sales to existing products like Kinder Surprise.” Padi: A penguin from the south pole, Padi loves swimming; when he gets cold his magic symbol shows up, so try putting him in the freezer.

Cadbury Freddo Chocolate Bar (Box of 60)

Moo: Kind and gentle, you’ll always find Moo the cow with her arms open giving hugs to everyone. She gently nods her head as if she was in the field, grazing on grass. Dave McDermott, brand manager for Cadbury Freddo at Mondelēz International, said: “Freddo Treasures offers the great taste of Cadbury Dairy Milk Buttons and a toy which is suitable for kids of all ages. Cadbury is to take on Kinder Surprise with Freddo Treasures, a combination of chocolate and a toy aimed at children aged from five to nine.

Jo: Super smart and witty – Jo the cat is always on the watch out for her friends. She is able to see danger in the dark as her eyes glow up in the dark so she can light the way for her friends at night Freddo Treasures” was Cadbury Dairy Milk’s ‘Biggest launch of 2019.’ To develop this new range of toys and characters for their iconic Freddo Frog brand, Mondolez engaged Designworks as a key partner.

Cadbury Dairy Milk Freddo & Oreo Tractor Build Your Own Kit

Pip: A polar bear from the north pole, Pip loves swimming; be sure to keep an eye out for his magic sign when he’s in cold water Dave McDermott, Brand Manager for Cadbury Freddo at Mondelez International, commented: “With the portion of Cadbury Dairy Milk Buttons coming in under 100 calories per chest, it’s a treat parents can feel good about giving their children.” Nicole Dudley, brand manager for Cadbury Dairy Milk Freddo at Mondelēz International, said: “Cadbury Dairy Milk Freddo Treasures has delivered tremendous success in its first year on shelf, as it was the number one NPD launch in Standard Chocolate in 2019 [iii]. We’re confident that the new Space range will continue the success of this incredible new product.