The company opened by stating that it appreciated the complainant’s misunderstandings, but that it disputed the points raised and wished to respond to the concerns. All drinks are infused with a dry Gin, that has been crafted using traditional methods, and top quality botanicals.

Each medicine style bottle is made of toughened glass and comes with a wrapped cork for extra protection during transit. The bottles are a lovely keepsake and are reusable when the delicious contents have all gone!Industry watchdog the Portman Group received a complaint from a member of the public against Mixpixie’s Prescription Gin. It was upheld on two counts, with the gin found to be encouraging irresponsible and immoderate consumption, and implying it had therapeutic qualities. The company highlighted that the product clearly stated, “This product contains alcohol. By purchasing this product, you confirm that you are 18 years of age or over.” Personalised gifting company Mixpixie has agreed to discontinue its Prescription Gin after a complaint was upheld over its medicine-inspired bottle design. The label for Prescription Gin featured a green pharmacy cross Furthermore, the Panel stated it was irresponsible to imply that an alcoholic drink was something to be prescribed or suggest that it could make an individual feel ‘better’.

Nicola Williams, chair of the Independent Complaints Panel, said: “It is wholly irresponsible to present an alcoholic drink as prescription medication and suggest that consumption of it can cure mental and physical ailments. In this case, the product also created a link to irresponsible and immoderate consumption which was particularly concerning when the product was encouraging consumption based on health grounds. Caution must be exercised with tongue in cheek marketing so that it does not breach the Code”.Raspberry Gin Liqueur, Golden Sparkly Spiced Gin Liqueur, Sloe Gin Liqueur and Rhubarb and Ginger Gin Liqueur

Sloe Gin Details: Smooth and sweet, heart-warming, traditional-style Sloe Gin. Ruby red in colour, gentle aromas of red plums blend. Sweetness and the natural bitterness of the sloes are perfectly balanced on the palate which is smooth and round, with a luscious, creamy texture. For Gin lovers, why not add one of our greetings cards, as seen in the last photo. Each card comes with a Feel Good playlist of over 5 hours of the best feel-good songs, accessible through the spotify code printed on the card. Choose from four different Gin designs. Additionally, the product implied a link between consumption and curing physical and mental ailments. On the front of the bottle it stated, “Possible side effects: May include extreme relaxation, giddiness and happiness.” Rhubarb & Ginger Details: Our rhubarb and ginger roots have a wonderfully warm and spicy taste that is bursting with flavour.Mixpixie has agreed to discontinue the gin and will work with the Portman Group on designing a new label. The front of the bottle also featured the statement, ‘Possible side effects: may include extreme relaxation, giddiness and happiness’. This implies a link between consumption and curing physical and mental ailments, the ICP found. https://www.notonthehighstreet.com/mixpixie/product/personalised-medicine-style-flavoured-gin?fbclid=IwAR0VlCi2AVLDtuxn7Mp5XsmdT84199wXBrJcjAFIhUnFdAvfh-bSF3pDV9g