Claire Cooper, Marketing Manager at McCoy’s comments, “McCoy’s Muchos has already seen phenomenal growth within the first few weeks of its launch and we’re confident the campaign will drive further appetite for the brand and product. The creative puts a new spin on the iconic ‘When Flavour Calls’ campaign which has become synonymous with full-on flavour in the minds of consumers and we’re excited, not only to see the response from consumers, but also the impact this will have in driving the category forwards.” Delivering full-on Mexican flavour across the nation, it already has an impressive 25% awareness with consumers up and down the UK. Let me talk you through what I did, so you feel suitably inspired to recreate this Mexican Muchos family feast for yourself at home: Smoked paprika sweetcorn with feta Claire Cooper, Marketing Manager at McCoy’s comments, “McCoy’s Muchos has already seen phenomenal growth and we’re confident this new investment will drive further appetite for this fantastic product. The creative features the iconic ‘When Flavour Calls’ strapline which has become synonymous with full-on flavour. We’re excited to promote bold flavours and continue to drive sales of McCoy’s Muchos in 2020.” I’m calling this feast ‘deconstructed nachos’ because everyone knows that calling something ‘deconstructed’ makes it fancy. I mean sure, it’s really just laziness – you can’t be bothered to finish making something so you call it deconstructed and then you can get away with serving it in bits – but let’s brush over that and enjoy the splendour of my Muchos inspired Mexican extravaganza shall we?

These look GOOD don’t they? I think I’ve given the plot away a little bit with the title though. Basically all you have to do is cook your corn on the cobs as usual, then dot each with a knob of butter, sprinkle with a little salt and smoked paprika, and crumble some feta over the top. McCoy’s has unveiled new Muchos: a crescent-shaped folded tortilla crisp that taps into the growing popularity of Mexican food. Muchos disappeared from supermarkets last month, having been touted as the “biggest-ever” launch from McCoy’s in 2019.That title’s a bit of a mouthful isn’t it? ‘A Mexican feast with McCoy’s Muchos’. Try saying it after a few shots of tequila, see how you get on. These are definitely something you could just buy a tin of, but I thought it might be fun to make my own version as sometimes I find the tinned ones a bit too mushy, like baby food. Each fried Muchos variant is made from corn, wheat and potato, along with a blend of six spices and kidney beans that can be seen in the crisp. Read more:Walkers unveils ‘more premium’ new look for its core lineup To be honest, I tend to think of myself as more of a Jaffa Cake kind of girl than a crisp person, but when I sat down with a bag of Nacho Cheese flavour Muchos last week, (just for research purposes you understand), I found myself half way through a sharing bag before I’d even got to the first ad break in Celebs Go Dating. They’re just too damn moreish. That crunchy texture, the flavour… I had to get Belle to take them away from me in the end. On the pretty grey marble slab next to it you can see some soft mini taco shells, which Belle loves. I enjoyed just shovelling everything into my mouth on Muchos, but it was fun to have an alternative vehicle for table to mouth transportation of tasty treats.

The crisps giant confirmed the activity was linked to an upcoming launch, but declined to comment further.

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To support the message that Muchos bring excitement and flavour to any sharing occasion, bold and eye-catching out of home and in-store activity will feature the characters prominently shouting out the classic McCoy’s message with a Mexican spin, ‘When Mexican Flavour Calls’. It genuinely looks pretty good doesn’t it? The beauty of this meal is that you can really make it as simple or as complex as you like, so if you wanted to make your own pulled pork from scratch then you could, but similarly if you wanted to just go to the Mexican section at Tesco and buy a load of ready made dips and salsa then that’s also fine.