Tomorrow Tango is launching ‘Bust’, a new multi-million pound integrated campaign conceived by agency of record, VCCP London and its content creation studio Girl&Bear. Introducing a new brand platform ‘dangerously potent flavour’, the marketing campaign aims to attract a new core audience, Gen Z. Bust’ marks VCCP’s second campaign for the Britvic- owned brand, following on from 2019’s award-winning ‘Tanguru’ creative. The iconic brand is on a mission to continue to increase its market share and introduce a younger generation to the delicious taste of Tango. Breaking the pre-existing category norms of the soft drinks market, Tango taps into its heritage distinct position of being bold, pushing boundaries and behaving mischievously, all while retaining its classic British humour roots. With a distinct nod to its unique and colourful brand heritage, this latest campaign will look to recruit greater numbers of Gen Z customers whilst retaining Tango’s distinctive brand identity. Iconic soft drink Tango has returned to TV screens with a new multi-million pound integrated campaign focused on its ‘dangerously potent flavour’.

I tend to drink about 12 cans a week of tango sugar free and it really has helped me quit my full on auger coke addiction and my teeth and skin feel so much better for doing so. Expect your taste buds to explode with our delicious flavour range, enjoy the taste of Original orange flavour or try our fruity sugar free flavours: Tango Orange, Tango Strawberry & Watermelon & Tango Dark Berry. Hilariously, the so-called ‘drugs’ being produced are in fact nothing more than cans of Tango ‘Dark Berry’ flavour – which nonetheless leave an investigating officer dangerously ‘Tango’d’ upon consumption.To celebrate the product's powerful flavour we've created a world, redefining the whole perception of Tango as a substance and giving new life to the idea of getting Tango'd. We're all really excited to unleash this campaign on the world and continue to play in this slightly ridiculous, edgy and unmistakably 'Tango' universe we've created. Yes it does have a slight artificial sweetener taste but compared to drinking full of sugary soda, Ill take it as I no longer feel bad for drinking soda. The Dark Berry launch will be supported with a digital and in store activation to drive trial and awareness. From May the brand will also feature on TV, BVOD and Digital, featuring the return of the Tanguru. We are the challenger agency for challenger brands and transform the fortunes of our clients by challenging and disrupting the categories they operate in. So open that ring pull or twist that cap and unleash that burst of tangy refreshment because it's time to escape the serious. It's time to Tango

Amy Deedman, Corporate Communications Advisor at Britvic at [email protected], +447761 757524. VCCP is an international integrated communications agency, founded in 2002 on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels. Featuring the popular Dark Berry Sugar Free flavour – the new campaign continues promoting healthier consumer choices as part of Britvic’s Healthier People sustainability strategy. The fruity drink is on a mission to appeal to a new audience, re-establishing itself in youth culture.This campaign marks the first step into a new, long term brand platform that dramatises Tango’s dangerously potent flavour and will be brought to life by an integrated agency team comprised of VCCP, Girl&Bear (content creation studio), Infused (Britvic’s in-house social team), Whalar (content creators) Cirkle (PR), MSix (Media) and Bloom (Visual Identity).

Having broken over the weekend, the hero film will be supported by activity across broadcaster video-on-demand, social media, online video and cinema.We are big on personality, but even bigger on flavour, but don't take our word for it. You be the judge! This campaign marks the first step into a new, long term brand platform that dramatises Tango’s dangerously potent flavour and will be brought to life by an integrated agency team comprised of VCCP, Girl&Bear (content creation studio), Infused (Britvic’s in-house social team), Whalar (content creators) Cirkle (PR), m/Six & Partners (Media) and Bloom (Visual Identity). The campaign will run in the UK from 15th April on TV, broadcast video on demand, social and online video.