The main office in Alkmaar, Netherlands, which employs about 200 people who are responsible for design, sales and marketing, visual communications, production and sourcing, and administration. All Oilily collections are sold through agents in various countries, or with the aid of large distribution organisations. In countries where there are no designated agents or distributors, sales are controlled from the main office. Much of the Oilily collection is sold through the Exclusive Oilily Stores, the Oilily Shops and Oilily Shop-in-shops. The exclusive store concept is managed and supervised by Olly’s BV. The Exclusive Oilily Stores (about 70) are either completely owned by the firm, or are franchises. It is the company’s goal to expand its business across all markets by 25% this year,” said Homburg. In 2004 Oilily celebrated the 15th anniversary of its Oilily Classic Cosmetics line. Oilily then introduced a care line, called Oilily Essential, and an Oilily colour cosmetics line, called Oilily Blossom. Oilily Essentials and Oilily Blossom are targeted at young female adolescents but can be used by all age groups. To accompany the successful cosmetics bags collection, a fresh fragrance line was launched inspired by the bags line, called Voyage. Exclusive Oilily Stores can be found in Amsterdam, Antwerp, Paris, Cologne, Barcelona, Madrid, London, Beverly Hills, Chicago, New York, Beirut, Hong Kong, Milan, Tokyo and Singapore. Oilily Shops are stores that sell a specific part of the collection, and Oilily Shop-in-shops consist of special sections in department stores and boutiques.

not be liable for any direct, indirect or consequential loss or damage arising under these terms and As well as the Netherlands, Oilily has stores across Europe, the US and Japan. The brand is available in 45 markets worldwide. Colorful Licenses was established 15 years ago as the Oilily licensee for fragrances and accessories. The Oilily fashion house, with a 25% ownership of Colorful Licenses, has strong links with its licensee. The other 75% belongs to the creators of the Oilily brand and Cees Homburg, President of Colorful Licenses. Oilily fragrances are present in major markets such as the US, France, Benelux, South Korea, Russia, the Middle East and Australiathese terms and conditions in full. If you disagree with any part of these terms and conditions, do THE NETHERLANDS. Dutch fashion brand Oilily is making a big push into the travel retail market this year with its women’s beauty and accessories lines. As for the perfume itself. It's flowers and berries all the way long. It's sweet as you might already have guessed, but not overly so. In the listed notes I can smell jasmine and lily of the valley, the "fruits" are red berries. I can't smell any vetiver or oakmoss here, maybe a bit of sandalwood. Overall it's youthful, I can see young girls and teenagers wearing it. It's an edp and on her skin the longevity is really great: a few sprays in the morning last till the evening. Colorful Licenses is looking to expand its business into airlines, cruiselines and airports, and as new markets open up, all new opportunities for travel retail will be considered.

The main focus for Oilily in 2005 is to strengthen the brand’s position in the women’s market,” said Colorful Licenses President Cees Homburg. “Oilily is known for its children’s line, however the women’s fashion (including accessories) actually accounts for 50% of the business. The new season’s collection is more stylish and sophisticated than any previous collection, and the latest accessories and fragrance from Colorful Licenses follow this trend,” he said. Oilily is particularly well known as a colourful, high-end childrenswear brand, but the company’s focus for 2005 is the women’s fashion and accessories business, which was launched in 1986 and accounts for 50% of turnover. The drive into travel retail is being spearheaded by Colorful Licenses, the licensee for Oilily Beauty and accessories. We duly tried a few perfumes, on strips, on skin ("But are these ones for children? - Yes, honey try it on!). We settled our choice on this one. It was not available in our town, difficult to find online, but I found it in Brussels (of all places).

Terms and Conditions of return

Besides clothing and accessories, all visual materials are in line with the Oilily concept. All POS material, including the store interiors, are developed in-house, or under their supervision. Olly’s has acquired design awards for its work such as the Exclusive Oilily Stores interior concept, including the Dutch Design Prize (1990), the Grand Seigneur, Design-Innovationen (1996) and the prestigious International Retailer of the Year Award in the USA (1999). Oilily’s clearly identifiable look was created several years earlier. In 1966, Marieke Olsthoorn-Roosen, the wife of the founder, became the company’s Creative Manager. She developed Oilily’s distinctive signature features. She found her inspiration in traditional costumes from various countries, including the bright colours of the Dutch tradition as well as the exuberant colours of Indian saris and Korean bridal robes. Oilily carries watches for children, teenagers and women. The Watch It line is aimed at girls (from seven years) who have just learned to read a watch. For teenagers from 12 years up, there is the Lovily series with a hologram face. In the Fiori line (for women from 18-35) the watch is mainly an accessory to match mood and outfit, with interchangeable rings.

Oilily designs and creates collections for babies, children and women incorporating the central concepts of colour, quality, creativity, comfort, practicality, good taste, contemporary feel and humour. Oilily has created a strong brand image, which is extended into every area of the company. Hypes and fleeting fashion trends have little effect on the collections, says the firm.

Returns

I got a 50ml bottle in a metallic box, along with a purse for something like 25 €. All lavishly adorned with flowers and berries... There was even a small bag of seeds, which we planted and which in time grew to flashy yellow flowers. My 9-year old daughter is always eager to spray me with my scent of the day (which she sometimes chooses for me), to try samples on me, to give her meaning on this or that fragrance that I wear or try ("Can you still smell it ? - Yes, Daddy" Ok). She is patient enough to stroll in perfume shops and watch me try some perfumes... But she becomes shy when I propose her to test herself a perfume marketed for "grown-up".