This document includes – in the applicable financial reporting framework not clearly defined – supplemental financial measures that are or may be alternative performance measures ‏(non-GAAP-measures).

completes sale of Right Guard and Dry Idea brands Henkel completes sale of Right Guard and Dry Idea brands

The divestment will allow us to focus on and better support our core brands and categories within our Beauty Care business unit,” said Henkel CEO Carsten Knobel. As sustainability leaders, we aim to pioneer new solutions for sustainable development while continuing to shape our business responsibly and increase our economic success.Our active portfolio management is an important driver in making our business successful for the future to win the 20s. Right Guard is an American brand of deodorant and shower gel that is manufactured and sold by Thriving Brands LLC. From 1969 to 1976, commercials featured a man looking into a mirror to see another man looking back. Such statements are not to be understood as in any way guaranteeing that those expectations will turn out to be accurate.

Right Guard Total Defence 5 Original Anti-Perspirant

These supplemental financial measures should not be viewed in isolation or as alternatives to measures of Henkel’s net assets and financial positions or results of operations as presented in accordance with the applicable financial reporting framework in its Consolidated Financial Statements.

Last year, Henkel announced that the company has identified brands and categories with a total sales volume of more than one billion euros, predominantly in its consumer businesses, of which around 50 percent are marked to be divested or discontinued by 2021.

Right Guard Mens 3D Protection Anti-Perspirant 150ml - Sport Right Guard Mens 3D Protection Anti-Perspirant 150ml - Sport

Henkel has closed the sale of two brands, Right Guard and Dry Idea, to Thriving Brands LLC, effective June 1, 2021. Right Guard is a men’s grooming brand, offering anti-perspirants and shower gels and is mainly focused on the US and UK markets. Learn more about our challenges and apply to have the chance to win a Proof of Concept with Henkel worth 25. What unites us all at Henkel is our purpose "Pioneers at heart for the good of generations" and a common strategic framework. The transaction is another milestone in the company’s ambition to actively shape its portfolio, an important pillar of its Purposeful Growth agenda.The BBDO campaign began with the need to show two different cans of Right Guard, one the traditional product, and the other with a more advanced formula. For journalists, our Press and Media Relations team offers the latest press releases and background information on a variety of topics as well as image and video material for download. Other companies that report or describe similarly titled alternative performance measures may calculate them differently.