I wasn’t expecting to be upholstered with a pneumatic cleavage, and – compared to the overall illusion of enlargement – the faux nipples themselves are small, relatively inconspicuous moulded bumps on the smooth outer surface of the bra. Etsy’s 100% renewable electricity commitment includes the electricity used by the data centres that host Etsy. Some found this ad a hilarious bit of dark humour, while others thought it was a tasteless step too far — either way it has certainly generated plenty of discussion.

The product is designed for maximum protrusion though clothing; they are positively provocative worn under luxurious garments such as sheer silk and satin blouses. I am incredibly excited about this next chapter for Skims and cannot wait for everyone to experience our amazing range of products. IF you've ever wanted to look really cold but stepped out and realised it's just too warm, then this is the product for you. On 27 October, the Skims founder told her followers that the shapewear brand was launching the Ultimate Nipple Bra on 31 October, a new twist on the brand’s push-up bra that has “a built-in, faux nipple for shock factor”.They are screaming for attention that might only be comfortable on screen, on an Instagram feed, in a TikTok. Nipples are controlled, and platforms like Instagram flag and remove posts revealing the female nipple.

What’s more, some breast cancer survivors have welcomed the bra’s ability to give them the nipples they lost through their treatment; “People who don’t understand this and why it’s amazing are very fortunate not to have known a loved one with breast cancer,” wrote one social media user underneath Kardashian’s post.They’re more like vaguely flesh-toned, flower-shaped pasties, each with half of a fake pearl in the center. For every woman who can’t think of anything worse than flaunting their cold, hard nipples, there is another for whom this is an aspirational look. As with all Skims underwear it comes in sizes 30-44 and cups A-F, but right now, somewhat unsurprisingly, it’s sold out.

The launch video – scripted by Late Night comedian Michelle Wolf, and framed as a tongue-in-cheek climate science lesson – proclaimed that “unlike the icebergs, these [faux nipples] aren’t going anywhere”. And while we weren't totally sure what JustNips would come up with next, now that Just Nips Swim has launched, it totally makes sense. But for those whose breasts can pass the pencil test, and could probably accommodate Ryman’s entire stationery department under their boobs, there is a solution at hand, should they wish to give the braless look a try.Those remaining unconvinced can perhaps take solace from the fact that Skims has pledged to donate 10 per cent of all sales of its Ultimate Nipple Bra, “as a one-time donation”, to the environmental charity 1% for the Planet. Critics would doubtless opine that when they’re punting out such a spurious, unnecessary product, it’s the least they can do. Meanwhile, others praised the product’s inclusivity, noting that it would empower breast cancer survivors. In her caption, Kardashian revealed that some of the money earned from the fashion drop will be donated to a good cause. More recently, the actress Florence Pugh divided opinion by wearing a sheer pink Valentino dress that showcased her nipples.

However, amongst the comments that either praised or questioned Kardashian's sense of humour, there were many comments that took on a different tone entirely: comments from survivors of breast cancer.That’s why I’m introducing a brand-new bra with a built-in nipple, so no matter how hot it is, you’ll always look cold,” she continued.