It is also investing in Twitch to engage young gamers and creating a selection of social first assets that will resonate and entertain with the younger audience across Meta (Facebook and Instagram) and Tik Tok. Opening with an animated goat holding a Lynx Africa body spray – featuring its new limited-edition packaging – a young man bounces from his apartment after spraying the iconic fragrance, before driving round town (goat in tow) and finally dropping into a rooftop party. There is an opportunity for disruptive innovation in reimagining classic brands and products for modern audiences, while maintaining their iconic status.

Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Marketing - QR codes and other technologies are becoming an increasingly popular way to connect with consumers and create personalized experiences.Featuring an exotic mix of African spices and aromas, LYNX Africa Bodyspray gives you 48 hours of odour protection with our revolutionary dual-action odour-busting zinc technology, keeping you smelling awesome and feeling chill, all day. Whilst we make every effort to ensure that the product information on our site is accurate, this information will occasionally change.

Brand Nostalgia - Brands are tapping into nostalgia to connect with consumers and appeal to their sense of familiarity and comfort.

A targeted approach will also see the brand tap into the appeal of anime through custom social-first assets.

To create talkability and sharability, using some slick arial photography and Creative Tech trickery, we 'turned' Dublin's iconic landmark, The National Convention Centre, into a colossal can of Lynx Africa.Shaking the can well and holding it 15cm away from your chest and body, spray in a well ventilated area for great protection from style threatening odour.

It was big - The National Convention Centre (which holds 8,000 people) could be filled 54,000 times with the amount of Lynx Africa ever sold. About | Privacy Policy | Discover the names of TV advert songs featured in UK television adverts, who performs them, and where they can be downloaded.

Join 322,522 entrepreneurs, innovators and CEOs who rely on our weekly trend report to stay ahead of the crowd. If you're on the move and need to stay dry and odour-free, Lynx Anti-Perspirant gets the job done with pro scent technology, keeping sweat away for up to 72 hours. uk is intended for informational purposes only and has not been evaluated by any regulatory body in any country. It is crucial for Lynx that we continue to maintain relevancy among younger consumers and so Gen-Z will continue to be a real focus for us. Our strategy combined brilliant PR basics and Creator Collaboration with a digital-first FOOH (faux out of home) stunt to demonstrate the epicness of 'Lynx Africa'.