Asset mapping can also be seen as a way of exploring the solution space and identifying need/solution pairs without embarking on problem definition. There’s a lot in it that I agree with and would probably give the same advice to companies I was advising.

Fall In Love with the Problem, Not the Solution offers mentorship in a book, and aims to empower you to build a successful business by identifying your consumers’ biggest problems and disrupting the inefficient markets that currently serve them. He also integrates his life's anecdotes which helped him lead to success within practical hardcore advice for entrepreneurs. Managing Directors: Christian von Hohnhorst and Heiner Kroke (speaker); The European Commission is offering a platform for Online Dispute Resolution (ODR) at OS-Plattform.By removing the filters of solutions we like or want to implement at some point, we are able to solve efficiently and elegantly. g. support for women-ran small businesses, campaigns to raise awareness of gender discrimination, etc.

From the beginning of Waze, after we joined forces in 2007, it was clear that a GPS-powered mapping/driving/traffic app was exactly what we were going to build. The problem with iBeacons is that they require my friend to load an app on each person’s phone, but he didn’t employ the people in the network.That is why all of our sessions start with identifying a problem that people can relate to: a problem that they are motivated to solve.

I particularly love the examples Uri uses in the book to emphasise each point - they are all coming from real-life experiences and make the points a lot more valid and concrete than many other books I've read in the genre. Even though I changed 4 boxes, the addition of the Problem box continues to generate the biggest mind shift in the resulting business model. It's easy to read, filled with valuable information, and offers a unique perspective from a true winner. We certainly realized that smartphones with operating systems (and therefore the ability to run apps) and built-in GPS chipsets were becoming more and more popular.If the answer is no, fire that person immediately because from this point on, everyone already knows that this person shouldn’t be there. What were the inflection points in your life that led to this wonderful success that you're having, and continue to have? I think that people don’t say that to me so much anymore, but in the beginning, they used to say it a lot. Zoomcar is India's first personal mobility platform and today a market leader in the self-drive space. Source: The Quotable Coach It’s easy for us to fall in love with the solution, instead of the problem.