Those of you who are familiar with the Brazilian blow dry have probably heard of its incredible smoothing effects and unmatched ability to tame frizz. But as for those less versed on the revolutionary straightening treatment, you’re probably wondering: “what’s it all about?”. Don’t worry: this is where our handy guide comes in. You may also have a reaction after getting a Brazilian blowout. Symptoms can happen while you’re getting the treatment or may begin hours or even days later. For a few reasons it is good for your hair. The keratin moisturises, nourishes and protects the hair. And the less heat straightening required the better it is for its overall condition. Will it affect my colour?

Couto AC, et al. (2013). Pregnancy, maternal exposure to hair dyes, and hair straightening cosmetics, and early age leukemia. DOI: Welcome Ladies! As you know fighting frizz and transforming dull damaged hair is an on going mission for many women. Personalised consultations are provided to ensure that each client's needs and desires are met. Premium beauty products that have been carefully selected for their quality and effectiveness to maintain the health and appearance of hair, skin, and nails at home are offered to clients. Gusto also offers personalised aftercare advice and maintenance, ensuring you look as glamorous as can be for as long as possible. A study from Brazil found that a Brazilian blowout treatment can cause skin problems. Seven people in the study had scalp rashes after their hair treatment.This protein is also found in horns, hoofs, claws, feathers, and wool. The keratin used to make Brazilian blowout treatments usually comes from birds and animals. From the country that gave us carnivals and Caipirinhas, comes the Brazilian blow dry. What is it, I hear you cry? Well, it’s the answer to all of your hair prayers and frizz nightmares! With this keratin treatment, every day is a good hair day. One of the main advantages of the Brazilian blow dry is that the regrowth looks very natural. Without an obvious line, you won’t be able to tell the difference between fresh growth that hasn’t been treated and old growth that has been treated. Instead, the curl or wave pattern will naturally continue. Keratin can strengthen and fortify hair, making it less susceptible to breakage. Because the ends aren’t breaking off, hair seems to grow faster.

Keratin treatments such as the Brazilian Blowout are a hair beauty procedure that is better left of in the hands of professionals especially if you are a beginner. However, with the right products and basic know-how on the application, you can still do your own Brazillian blowout. Of course, just don’t expect the same result as the salon-standard Brazilian blowout. The venue, situated in the vicinity of Oxford Street, is well-connected via public transport. Bus stops are conveniently close, and Bond Street station is a mere 3-minute stroll away and Marble Arch 7-minute walk away.

The Brazilian blow dry: Everything you need to know

All hail the beloved blow dry - every girl’s best friend. Whether you do it yourself at home or splurge on weekly sessions with your stylist, everyone knows that a sleek and bouncy blow-dry can transform your look from drab to fab in under 20 minutes, not to mention put a serious spring in your step. A salon blow-dry uses a hairdryer to apply hot air to damp hair, which leaves it soft, sleek and frizz free. A texture that's near impossible to create with air or natural drying. Is it for me?

Let’s be clear: no hair treatment can contain too much formaldehyde because it’s actually an unpleasant, smelling, eye-watering gas, thought to be carcinogenic. (Stylists usually give you a mask before they blow-dry your hair to be extra cautious.) In fact, EU guidelines state that any usage of formaldehyde must be lower than 0.2%, which means that these treatments are perfectly safe. However, if you’re worried, or if you have a particularly sensitive scalp, then you can opt for a formaldehyde-free treatment, instead. Remember: it’s always good to ask your stylist for ingredient details before undergoing the procedure to be 100% sure. A Brazilian blow dry is suitable for all hair types. Credit: indigitalimages.com The process If you have colour it will not affect it. However it is best to have your colour done in advance of this treatment. The very nature of bleaching hair produces some damage and a Brazilian blow dry will help to repair this and give the hair shine. We’ve had some great results on people that have had heavily processed hair. How much will it cost?

How does a keratin treatment work?

The Food and Drug Administration (FDA) warns that Brazilian blowouts and other hair-smoothing products can cause serious side effects.

Gavazzoni-Dias MF, et al. (2016). Eczema-like psoriasiform skin reaction due to Brazilian keratin treatment. DOI: Thinking about getting a Brazilian blowout? Before you take down the plunge, you need to do a lot of research. As with other hair treatments, this famous celeb hair obsession has its positives and negatives which should be weighed out carefully to come out with an educated decision if it is really worth taking the whirl. Before we dive in further, let’s look at the most common questions being asked about Brazilian blowout.

What's the post-care routine following a keratin treatment?

Different products and salons have different methods, so make sure to do your research before booking your appointment. Most will start off with a gentle clarifying shampoo to prep the hair, before applying the keratin (some will dry the hair first, others will leave it damp) and then leave it on for anywhere between 15-60 minutes depending on the product. In short, a Brazilian blow dry is the semi-permanent solution to saying goodbye to frizzy unmanageable hair and hello to divinely smooth hair. Yet, you can still wear your hair with curls or wavy styles, depending on how the mood takes you – unlike with Japanese straightening treatment. The main draw: you shouldn’t have to spend hours blow drying your hair for ages to tame it for several months between treatments. You may need medical treatment for chemical burns or irritation on the skin or scalp. Your doctor or dermatologist may also recommend: I thought it was about time I did a bit of a write up about Brazilian blow dry. The treatment has been around for a while but some clients are still confused about what it is, the process of having it done and the result you get. I hope to demystify and help you decide whether it is the right treatment for you. For those clients with frizzy and hard to control hair it has been life changing, making hair smoother, more manageable and cutting down their styling time. If you spend ages straightening and drying your hair only to go out in humidity or rain and have you handy work completely ruined. It might be just what you’re looking for. What is a Brazilian Blow-Dry? There is a slight difference in the results with Brazilian blowout and other Keratin treatments, however. The classic Keratin treatment alters the texture of hair to fully straighten it whereas Brazilian blowout leaves your natural hair texture. Because of this, you have the option to wear a curly to wavy hair with Brazilian blowout, something you would not envision with other Keratin straightening treatments.