It's somewhat difficult to take in the entire scene in the viewfinder without looking around it, and this makes it difficult to know exactly where the peripheries of the fame are as they appear blurred. That said, for most subjects you'll no doubt just be placing these in the centre of the frame and won't be worrying to much about critical framing. Image quality

Fujifilm claims that prints are developed in around 90 seconds, although it stresses that exact times vary with temperature. And this is what we found, with prints captured outdoors in cooler conditions typically taking a good few minutes to fully form. That’s not to say the instax process can’t make great-looking prints of very bright or very dark scenes, but you’re unlikely to be using an instax analogue camera to take them. Very bright scenes are however still likely to over-expose with washed-out skies becoming a familiar sight on all the analogue instax cameras I’ve tested. But at least the SQ40 remains an improvement over the Mini 11 and 12 which have a fastest shutter speed of 1/250 and especially the Mini 9s and earlier models which stopped at 1/60 and over-exposed in even mild brightness. That said, I still think Fujifilm should boost the top shutter speed to 1/500 or maybe faster still on future models to better cope with very bright conditions – after all, surely many instax cameras are taken on Sunny holidays. Again like the fully-analogue instax models before it, composition is with a small optical viewfinder when you’re behind the camera, or a tiny mirror to the right of the lens when you’re in front of it taking a selfie. There’s also a third option to consider which in theory gives you the best of both Worlds: going for one of Fujifilm’s digital instax cameras, which employ a sensor, built-in memory and screen, allowing you to not only take lots of photos and apply various effects to them, but crucially view them on the screen before deciding whether to print them or not.

SPECIFICATIONS

Overall the instax SQ40 is a nice addition to the instax family, bringing the fully-automatic simplicity of the SQ1, but with a more grown-up looking retro-styled finish.But be in no doubt the SQ40 is simply an SQ1 in hipster drag, with both models sharing the same quality and features, which means inheriting the good and the bad.Like the SQ1, it’s a pure point-and-shoot with no control beyond setting the focusing range from near to far, and under very bright or dim conditions, you’ll often suffer from over or underexposed prints. Digitizing your prints is as simple as taking them, courtesy of the 'Instax Up!’ app. All the pictures in the sample gallery were digitized using the app, which includes guides for all film types, including the SQ40’s square format, and handy features like Remove Reflections. Fujifilm Instax SQ40: Price and release date

Fujifilm’s done this before with the Mini 11 and Mini 40, which explains the naming of the new SQ40. The Mini 11 and Mini 40 again share the same features and print quality, but the 40 sported more of a retro-finish for those who wanted an instant camera, but weren’t fond of chunky bodies and pastel colours. The fixed angle of view is slightly tighter than that of a phone’s main camera – around 35mm in photography terms – and in general you’ll want your subjects to be between 0.3m and 3m from the camera; any further away and they’ll be too small in your prints. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Heather Broster/Mathieu Gasquet and Instant Camera Blog with appropriate and specific direction to the original content. Ok, here’s some shots I took with the SQ40. The simple lens delivers mild wide-angle coverage that’s suitable for general-use from portraits and selfies to buildings and landscapes. Exposure is again automatic with the camera able to access shutter speeds from half to 400th of a second that, with the fixed aperture and film sensitivity, should cover you from fairly bright scenes to dim interiors. As before, selfies in medium light seem to work best of all, and I was pleased to find my pasty skin tones not becoming washed-out.

ACCESSORIES

Operating the camera is very straightforward, although you do have a little more control over shooting than that offered by the average model. The rear sports three buttons: one for disabling the flash (which is enabled as standard); one for activating the self timer; and a third for cycling through the remaining shooting options. These options each have a light above their respective icons to show which is currently selected, but this setup means that two options cannot be selected simultaneously. Meanwhile at the other end of the scale, access to longer shutter speeds allows the SQ40 to capture more of the surroundings in dim interiors.

One features that may please those used to more traditional capture is a tripod bush on the base, which is the standard 1/4-20 size that’s common to the majority of other cameras. Furthermore, a self timer delays exposures by ten seconds, which you may find useful if you want to get yourself into the frame. A large body with a great build The sample gallery (above) shows the sort of aesthetic quality you can expect from any Instax camera – that's a lovely desaturated vintage look, and the SQ40 is no exception. Enjoy the timeless aesthetic of analogue photography, with stunning square prints. Bold and beautiful, our square prints are designed to enhance the unique flair of your photography for tangible mementoes to treasure. But don’t worry, you can get the best of both worlds and share your INSTAX pics digitally, too. Power up the INSTAX UP! app and scan your physical prints. After fine-tuning, your snaps, tag, save, and share to your heart’s content. Both retro and modern — how about that?

Auto exposure parameters are 1/2 sec with slow sync flash, which is ideal for flash portraits indoors, and up to 1/400 sec, which gives more headroom in bright sunlight than the Instax Mini, which tops out at 1/250 sec and washes out (overexposes) more often. Meanwhile those who never want a wasted print and like the idea of making instax photos from their larger cameras should get an instax Link printer, again available in any of the three print formats. In theory this approach sounds like a no-brainer, but I actually find them the least compelling in practice. If I want predictability, I’d prefer a instax printer that’s designed to work with my phone. If I want the fun, the analogue instax models will give me something genuinely different in operation and results to a digital camera. In fact I’d say there’s an argument for having both a wireless printer and an analogue camera. Fujifilm instax SQ40 verdict

Place them side by side and you’ll notice the functional parts, like the lens, viewfinder, flash and shutter buttons are all in the same places, confirming the SQ40 on the right is simply the SQ1 with a different finish. Same features, same photo quality, but more serious looks for those who find the SQ1 on the left a little frivolous. To help compose your selfies, the SQ40 has a tiny mirror on the front of a lens as a visual guide, but given its size it’s only moderately helpful. Fujifilm Instax SQ40: PerformanceSleek, sophisticated, and oh-so-easy to use, the INSTAX SQUARE SQ40 is all you need to capture and print memories — instantly. Simply twist the lens and get ready to embrace spontaneity, document special occasions, and never miss a moment. One more twist and you’ve got the ultimate selfie mode. Put yourself in the spotlight, whether you’re snapping a solo holiday selfie or celebrating with friends. The perfectly positioned selfie mirror means you can simply hop in the frame and let this clever instant print camera do the rest. Having used both formats for quite some time now, I’ve grown to prefer the size of the Square format as it reminds me of the old Polaroids I used to take as a teenager. And while the innards are identical to the SQ1, Fujifilm has made some minor adjustments to the SQ40’s grip, shaving off much of the SQ1’s rounded front, leaving the shutter button perched on a smaller plateau. In my hands, this made the SQ40 more comfortable, avoiding the tight pinch between the grip and lens barrel on the SQ1, while on the rear, the rubbery surface felt less slippy under my thumb. But beyond these exterior tweaks, the SQ40 is essentially the same as the SQ1. The SQ6's bulky body probably means you won’t want to carry it around without its straps; it’s not really designed to be held in your hand when you’re not shooting. Aside from the metal used around the lens ring, the body is largely made of what appears to be polycarbonate, but its finish is pleasing and the build quality suggests that it won't smash should it suddenly slip out of your hand.