Kraft Foods Chocolate Treats Make Easter Especially Delicious". Mondelez International, Inc . Retrieved 2015-04-13.

Alpine milk chocolate with cocoa biscuit pieces (12%) and an Alpine dairy cream filling (38%) with vanilla flavor. Have you ever wondered who gave us the opportunity to enjoy delicious milk chocolate, Milka? In fact, we should be thankful for the invention of Milk powder, in the late 1800s the chocolate legend Henri Nestlé had developed a powdered milk product, inspired by this commercial product, his friend Daniel Peter invented milk chocolate. The Inventor of Milka

Introduced: 1901

a b "The history of Kraft and its many, many brands". Telegraph. 2010-12-02 . Retrieved 2015-09-23. Milka is a simple name, but we probably agree that it fits the milk chocolate brand, a name that combines the German words “milch,” meaning milk, and “kakao,” meaning cocoa. The full product name on the label at the time when Milka was created was “Milka Suchard’s.” It was later changed to Milka. This combination is important for all chocolate lovers, so choosing Milka as the name of the brand was directly directed at the target audience. Lilac as the Brand Color MC. The Manufacturing Confectioner. Vol.Band 78 (Ausgaben 7-12ed.). Manufacturing Confectioner. 1998. Milka decided to challenge Ritter Sports’ monopoly, and instead of the common rectangular shape, it went for square-shaped bars. This is the story of how a decade-long battle started between these two chocolate companies, fighting over the shape. Co-Branding Strategy of Milka

Whiteworth, Joe (2 December 2016). "Czech consumer 'harmed' after eating Mondelēz Milka chocolate". Food Quality News . Retrieved 6 September 2017. The brand's name is a portmanteau of the product's two main ingredients: " Milch" (milk) and " Kakao" (cocoa). [9] History [ edit ] Early ad for Milka Since 2012, it has been owned by us-based company Mondelez International. The company has markets in more than 52 countries, already having sold a huge number of 400 million chocolate bars all over the world. Milka Ingredientsa b Dealbook (2011-08-04). "Kraft, From Roll-Up to Spinoff". The New York Times . Retrieved 2015-09-23. Milka never fails to surprise its customers with interesting marketing campaigns, and in most cases, they’re oriented on people’s interaction with each other. This creates interesting experiences for its customers and, as a result, strongly influences brand loyalty and popularity. Marketing Break Down Milka – Táblás Milka". Milka.hu. 2014-08-27. Archived from the original on December 20, 2014 . Retrieved 2015-04-13. Sugar, Vegetable Fats (Palm, Palm Kernel), Skimmed <strong>Milk</strong> Powder, Cocoa Butter, Whey Powder (from <strong>Milk</strong>), <strong>Wheat</strong> Flour, Cocoa Mass, <strong>Milk</strong> Fat, Fat-Reduced Cocoa Powder (0,7%), Emulsifier (<strong>Soya</strong> Lecithins), Glucose-Fructose Syrup, <strong>Wheat</strong> Starch, HAZELNUT Paste, Raising Agents (E501, E503, E500), Salt, Flavouring, Acidity Regulator (E524), <strong>Milk</strong> Solids: 18% minimum in the Alpine <strong>Milk</strong> Chocolate</p>