The purpose of a hair bleaching treatment is to lighten hair color. However, with the allure of bleached hair comes a set of challenges. This process can lead to hair cuticle damage, increased porosity, and even alter the scalp’s pH balance. Read more Hydrolyzed Quinoa Protein: Hydrolyzed quinoa protein is a plant-derived protein that is rich in amino acids. It helps to strengthen and fortify the hair, improving its resilience and reducing breakage. Quinoa protein can also provide moisture to the hair, enhancing its overall health and appearance. Alpha Keratin 60ku™ Technology: Virtue Labs has developed a proprietary technology called Alpha Keratin 60ku™. This technology uses a form of pure, human-derived keratin that aims to repair and strengthen damaged hair. The unique aspect of this technology is its ability to identify and target areas of damage in the hair shaft, providing targeted repair and restoration.

Alpha Keratin 60ku®: binds directly to areas of damage and fills them in, repairing and revealing hair that’s shinier, stronger and healthier use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.

Avoid Using Ordinary Shampoos on Bleached Hair

High-quality ingredients: Virtue Labs emphasizes the use of high-quality, clean ingredients in its formulations. Their products are free from sulfates, parabens, phthalates, synthetic colors, and other potentially harmful ingredients. The brand prioritizes sourcing ingredients that are safe and beneficial for the hair. After years of research and innovation, Redken, an American hair care brand owned by L’Oréal Group, developed a breakthrough product that can instantly reverse the effects of hair bleaching– The Extreme Recovery range.

The Redken Bleach Recovery system uses Cica (Centella Asiatica) and Lamellar water (liquid conditioning rinse) to strengthen the hair from root to tip.

How to Wash Bleached Hair

In other words, when you use a Virtue hair product, your hair recognizes its keratin as its own, and it’s immediately pulled to where it’s needed most. But if you’re doing it yourself at home, follow the instructions properly and get a neutralizing shampoo.

Baobab Seed Oil: Baobab seed oil is derived from the seeds of the baobab tree. It is rich in vitamins and antioxidants, which nourish and protect the hair. Baobab seed oil helps to moisturize and improve the elasticity of the hair, resulting in smoother, more manageable strands. Use a toning shampoo after bleaching if your hair has warm tones and brassiness or needs a color correction. However, it also depends on the condition of your hair. If your hair is damaged, you must not use a toner as it may cause more harm. Always consult with your hairdresser first. Since everyone’s hair reacts differently to bleaching treatments, assessing your hair is necessary. One step a lot of people tend to forget about is treating the scalp and not only the hair. It all starts at the root and if we don’t care for our scalp, then who will? The hair salon can only do so much. No problem, that’s where the Virtue Labs Exfoliating Scalp Treatment comes in. Here are 2 reasons why you should use a neutralizing shampoo after bleaching or any kind of chemical processing: Use lukewarm water: Do not wash bleached hair with hot water. Steam from hot water will expand the cuticles and further weaken the hair strands.Hydrolyzed Quinoa: a plant-based protein and remarkable ingredient for hair, enhancing color, moisture retention and shine This protein is key for repairing damage and helping minimize signs of breakage. It's also got baobab oil, hydrolyzed quinoa, and grapefruit extract to boost each strand's moisture level and shine. It’s on the pricier side, but if your hair is in need of some serious TLC, you won't be disappointed with this shampoo for damaged hair. The Redken Extreme Bleach Recovery is also highly recommended by New York senior hair colorist Rachel Bodt, who boasts clients like Georgia May Jagger, Tilda Swinton, and Olivia Wilde. Rich and neutralizing ultra violet shampoo for faux-blonde and gray hair. Jump to Review ⇊ Show Details

A pH-balanced shampoo that enhances hair and brightens bleached hair. Jump to Review ⇊ Show Details This highly benefits bleached hair, which experiences significant keratin damage [4]. Virtue Recovery refills the lost keratin, working strand by strand to mend the cortex. Regarded as one of the best and most dependable purple shampoos in the market, Shimmer Lights is a cult favorite of many stylists and celebrities alike. Lamellar Water Rinse: Conditioning treatment that fills the hair’s porosity for improved smoothness.

Revitalizing violet shampoo to brightens natural or bottle-blonde hair. Jump to Review ⇊ Show Details Use the correct shampoo: Choose a shampoo that is suitable for the condition of your hair after your bleaching treatment. High-Quality Ingredients: Virtue Labs places an emphasis on using high-quality ingredients in its formulations. The brand is committed to clean beauty and avoids the use of sulfates, parabens, phthalates, synthetic colors, and other potentially harmful ingredients. Virtue Labs sources ingredients that are safe, effective, and beneficial for hair health. The after-effects of hair bleaching, especially the emergence of brassy undertones, emphasize the importance of dedicated post-bleaching care.