L’Oréal Professionnel Metal Detox Shampoo, Protects Coloured Hair From Damage, For Smooth, Strong and Shiny Looking Hair, Rich and Creamy Texture, Serie Expert, 300 ml

£37.28
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L’Oréal Professionnel Metal Detox Shampoo, Protects Coloured Hair From Damage, For Smooth, Strong and Shiny Looking Hair, Rich and Creamy Texture, Serie Expert, 300 ml

L’Oréal Professionnel Metal Detox Shampoo, Protects Coloured Hair From Damage, For Smooth, Strong and Shiny Looking Hair, Rich and Creamy Texture, Serie Expert, 300 ml

RRP: £74.56
Price: £37.28
£37.28 FREE Shipping

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L’Oréal Professionnel Serié Expert Metal Detox Shampoo 300ml is an anti-metal cleansing cream shampoo that detoxifies hair after any color, balayage or lightening service. We're proud to announce that our mailing bags are made from recycled polythene and are also recyclable, and our bubble wrap is made from recycled plastic and is completely recyclable. The generous rich cream transforms in a concentrated foam to gently cleans the fiber and removes the accumulation of metal particles. The level of metal in hair varies, depending on hair porosity and on the water quality where we live. This patented technology with no sulfate is enriched with Glicoamine a molecule small enough to penetrate and neutralize metal INSIDE the fiber. Hair is healthy looking and recovers its shine. For optimal results, follow with Metal Detox anti-deposit protector mask to protect the fiber from particle deposits. To pro guarantee you color, balayage or lightening services ask for your 3-step in salon Metal Detox protocol for 87% less breakage risk* 100% reliable color result**Metal particles accumulate inside the hair fibre from exposure to water during regular washing. This negatively impacts colour results and enhances the risk of hair breakage during colouring services. L’Oréal Professionnel introduces a ground-breaking solution to this problem with the Metal Detox Hair Protocol, a member of the Serie Expert collection of targeted hair care products developed to meet specific hair concerns. Using Metal Detox as part of your hair regime will improve colour vitality while reducing hair breakage. Wash after wash, metal particles, present in water, such as copper, can penetrate your hair fibers. Opening shot shows L'Oréal Professionnel Paris logo. Text, L'Oréal research discovered there can be Shot switches to showing metal deposits in hair fibre. Text, excess copper metal on your hair fibre which can create a risk of breakage and impact your colour quality.A global concern caused by water quality Shot shows a diagram of the globe. Text, where you live. For an optimal Metal Detox experience at-home, follow with Metal Detox protecting mask to protect fiber from damage & new particle deposits.

Dawson explains that metals in shower water, such as copper and iron, have the power to not only dull hair color but also to create an orange or brassy hue. Those with blonde hair may notice it developing a green/gray tint, says Kim. “One of the most visible reactions of metals/minerals in hair is copper,” says Franco. “Blondes getting brassy? It’s copper. Hair turning green after being in the pool? It’s copper! Chlorine in pools acts as a strong oxidizer that attracts all the copper onto your hair, making it turn green.” Metal can dull hair It can create damage of the hair fiber, undesirable reflects can appear & negatively impact color quality. Franco says that the buildup that can come from metal may interfere with salon chemical processes due to chemical reactions. To ensure you achieve the look you want at the salon, you’ll want to do a metal detox before your appointment. “On the chemical side (hair color processing), metals in hair can create long-term chaos and uncertainty. We never know exactly what metals or the extent of such are in our water,” says Harper. “Often times when lifting hair color or going lighter with bleach, metals will react in ways of breakage or chemical heat burn.” Expert-approved products that protect and detox hair from metal

Discover the L’Oreal Professionnel Style My Hair Pro App new feature. You’ll be able to identify the metal exposure risk profile of your clients.



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