Our No Digital Distortion Mark is a continuation of our Real Beauty Pledge. This is our promise to always show women as you'd see them in real life. We vow to never show manipulated, unachievable images of 'perfect' beauty created by digital distortion. No alterations to body shape or size, just 100% real beauty. In 2019, we co-funded the CROWN Coalition to advance anti-hair discrimination legislation called The CROWN Act. The move is a positive one for the environment as plastic fibres in wet wipes do not biodegrade. These tiny fibres from disposed-of wipes enter the environment, becoming a pollutant that is very difficult to clean up. Biodegradable wet wipes instead use fibres that do break down naturally over time.

Going forward, Dove aims to become fully planet positive by 2030. We want to become the most positive beauty business in the world. Tesco said any wipes it sold that could not be flushed down the toilet were clearly labelled “do not flush”.We've always championed women and will continue to use ad campaigns as an opportunity to redefine beauty, challenge stereotypes and celebrate what makes women unique. To reinstate this commitment to championing real beauty, and coinciding with the Dove 60th anniversary, we launched our Real Beauty Pledge. We made three vows to uphold for women everywhere, that we carry today: Dove is committed to creating a world where beauty is a source of confidence, not anxiety. We want to inspire all women to reach their full potential by caring for themselves and each other. Tesco said it had been working to reformulate some of the other own-label and branded wipes its sells to remove plastic, including cleaning wipes and moist toilet tissue. It said its only kind of wipe that still contained plastic – designed to be used for pets – would also be plastic-free by the end of the year. And since then, we're always looking for new opportunities and ways to stand up for the women we care for. With over 800 million wipes sold at Boots each year, the company has been working hard to eliminate unnecessary plastic by not only reformulating its own brand wipes, but also committing to eliminate plastic from all wipes it sells – no matter the brand.

Boots teams worked hard with suppliers to make the switch, ensuring all brands of wet wipes sold at Boots are now biodegradable-only without compromising on options available to customers. To support the correct disposal of wet wipes, all Boots brand wipes are labelled as “Do Not Flush”, or where we need to provide flushable wipes for intimate use, they are developed to meet the Fine to Flush standard. Baking soda... Mix some baking soda with a small amount of water to form a paste. Apply onto the stain with a brush and follow the directions above. For white marks... Carefully rub the fabric in cold soapy water or soak the item in a biological washing powder overnight to help dissolve the stain. Then, gently wash the item. For yellow stains... Gently rub a damp cloth and laundry detergent on the stained area, on both sides of the garment, then rinse with water and let dry. Repeat these steps if the stain remains. Natalie Gourlay, Head of ESG at Boots said: “ Boots believes that healthy communities need a healthy planet , we have a rich legacy of operating responsibly because we recognise it is the right thing to do. Together with our customers we want to inspire positive action and encourage the little switches that make a big difference.”

We use advertising and marketing as a way to tell you about everything from our latest innovations to important issues: whether that's what’s in our products, recommending how you should use them, or helping us change society for the better. The ban on plastic-based wet wipes is the latest change Boots has introduced as part of its sustainability commitments: Our hypoallergenic products have been tested according to internationally recognised standards. We subject the finished products to a well-recognised protocol known as Human Repeat Insult Patch Testing (HRIPT), using internationally-accredited Laboratories around the world. Only if the finished products pass the HRIPT test do we make claims such as “hypoallergenic” or “suitable for sensitive skin”.