The composition of Gatorade in Europe, Japan and India remain unaffected as BVO was outlawed there 23 years earlier. Recover 03 refers to a post-workout protein and carbohydrate drink, formulated with the consistency of a sports drink. The composition of this beverage reflects its intention to provide both hydration and muscle recovery after exercise. [3]

a b Lucas, Amelia (September 2022). "Gatorade adds caffeine to its lineup with energy drink Fast Twitch". CNBC . Retrieved September 3, 2022.

Fruit Punch

Inventor of the Week: Robert Cade". Massachusetts Institute of Technology. May 2004. Archived from the original on June 22, 2004. Lloyd, Barbara (December 24, 1990). "Gatorade Challenged". The New York Times . Retrieved March 21, 2014. Thring, Oliver (August 7, 2012). "Do sports drinks and hydration theory hold any water?". The Guardian . Retrieved March 14, 2014. Phillips, Aron (April 15, 2010). "Gatorade G Series Pro Launches". Dime Magazine . Retrieved January 24, 2011.

countries including the United States, Canada, Brazil, France, Germany, United Kingdom and Australia Rovell, Darren (August 18, 2004). "Powerade FLAVA23 hits shelves next month". ESPN . Retrieved August 17, 2011. The USDA states that the average American will consume 160 pounds (73kg) of sugar each year, almost one-half pound (230g) of sugar per day. [60] One of the most prevalent ways that sugar is consumed is through drinks. Most people do not notice the amount of sugar that one given drink can have [ citation needed].Cade pitched the TQ2 product to Pepsi and other beverage companies. Meanwhile, Gatorade's owner Quaker sued Cade. After years of legal proceedings, Cade was forced to sell TQ2 to Quaker in 1993. Quaker "bagged" TQ2, never releasing it to the public. [65] Gatorade claimed that its research found that TQ2 was not an improvement over the original Gatorade formula. Cade, on the other hand, continued to stand by his product. He accused Quaker and Gatorade of stifling the publication of the research behind TQ2. [66] Inside the facility in 2012 It regularly conducts testing and research on how hydration and nutrition affect athletic performance. [67] Professional athletes such as Eli Manning [69] as well as collegiate and amateur athletes have been involved in fitness testing programs at the GSSI, which in part have led to innovations in new Gatorade formula variations and product lines. [70] Gatorade to remove controversial ingredient". NY Daily News. January 25, 2013 . Retrieved October 16, 2015. The Gatorade Sports Science Institute (GSSI), a research facility operated in Barrington, Illinois, has been featured in a number of the company's commercials. [67] Established in 1985, [3] this organization consists of scientists studying the correlation and effects of exercise, environmental variables, and nutrition on the human body. According to Darren Rovell, "GSSI was created at a time when there was a lot of scientific controversy, since there wasn't much public evidence that Gatorade actually worked...GSSI was also created to be part of Gatorade's powerful marketing arm." [68] In 2010, Gatorade re-branded a number of its products. [36] Original Gatorade was initially re-labeled as Gatorade G. Gatorade Rain was re-labeled as No Excuses. Gatorade AM was re-labeled Shine On; Gatorade X-Factor was relabeled as Be Tough, and Gatorade Fierce was relabeled Bring It. However, these names were short-lived, as a 2% decline in market share in 2009 led to a broader repositioning of the entire line in 2010. [37] [38] Beginning in February 2010, the Gatorade product portfolio was re-positioned around what the company refers to as the G Series, categorizing varieties of its products into three main segments: before, during, and after athletic events. [39]