The key components of this recall, other than the names of the products affected and the fact that these products weren't recalled in the U.S., appeared to be the fact that only one plant was impacted and that it only "accounts for around 7% of total volumes of Kinder products manufactured globally on a yearly basis." These facts were absent from the misleading Facebook reposts. Kinder Bueno is performing brilliantly as a brand, with all SKUs in growth and we’ve shown we can disrupt category norms and launch successful NPD into the category, such as when our Bueno advent calendar that hit the shops last year.

According to a news release from the company, the issue that caused the salmonella outbreak was found to be "a filter at the outlet of two raw material tanks." It said that food authorities were investigating, the filter had been removed, and that the problem had been resolved. Finally, taking into account the aforementioned information provided by a Ferrero company spokesperson, we concluded that the viral reposts on Facebook were misleading, to say the least. Ferrero UK’s Easter collection is available from January 2023 across grocery and convenience. It will be supported in-store across grocery and convenience with POS available to retailers, as well as digital and social media marketing activity taking place to raise awareness of the confectionery portfolio. Q. What is Ferrero planning for Easter this year? Can you share any details of new products? On April 8, a notice was issued that showed the recall extended to several other products. However, importantly, these additional chocolates were not recalled in the U.S.:

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Phase 1 – The ‘Early Season’ (approx. seven or eight weeks before Easter): This is the ideal time for retailers to start driving awareness with Mini Eggs and Self Treat products with people looking for little treats for during the day, such as the Ferrero Collection Crispy Eggs in Hazelnut/Cocoa flavours. So… this just happened! ? y’all! Do. Not. Eat. These! We got the Ferrero Rocher Hazelnut Easter Eggs, and Maddy found these all through them. They were in EVERY egg! We looked it up and found a recall on them for traces of salmonella and maggots!! This recall is also for kinder eggs and all ferrero products. This recall was JUST posted so they are still in stores. I know it’s close to Easter time and these are some candy staples… so be careful!! Returning Kinder lines include Kinder Surprise (which accounts for 33% of Kinder’s unit sales during Easter), Kinder Joy, Kinder Egg Hunt and Kinder Figures. Easter is of course a great time to celebrate with your favourite chocolate. Compared to Christmas, shoppers are usually more likely to make a dedicated trip for chocolate at Easter, showcasing the size of the opportunity for confectionery. The ONS reported a jump in retail sales in April 2022, supported by food and drink spending in the lead up to the Easter weekend. This showed that consumers still wanted to spend for a special occasion, especially when it came to treating.

Ferrero USA Announces 2022 Easter Offerings. 8 Apr. 2022, https://www.ferreronorthamerica.com/fc-4985/ferrero-usa-announces-2022-easter-offerings. Also absent from the reposts was a company announcement from Ferrero that detailed special new Easter products for the U.S. that were unaffected by any recall. That announcement was made on the same day as one of the recall notices, perhaps showing just how isolated much of the recall was outside of the U.S. Inconsistencies Ferrero Provides Update on Recall of Selected Kinder Batches and Collaboration with Authorities. 7 Apr. 2022, https://www.prnewswire.com/news-releases/ferrero-provides-update-on-recall-of-selected-kinder-batches-and-collaboration-with-authorities-301519979.html. With immediate effect, the entire production of Kinder Surprise, Kinder Mini Eggs, Kinder Surprise Maxi 100g, and Kinder Schokobons made in Arlon is being recalled. On April 7, Ferrero issued a recall in the U.S. for two specific product assortments due to concerns over salmonella.

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Levi Boorer, customer development director at Ferrero, comments: “Easter is a great time to celebrate with your favourite chocolate confectionery. Compared to Christmas, shoppers were more likely to make a dedicated trip for chocolate at Easter 2021 (21% vs 9% at Christmas) [1], showcasing the size of the opportunity for confectionery as we fast approach the occasion. Phase 3 – ‘The Main Event’: In the week running up to Easter, the demand is very much for Easter Eggs and confectionery of all sizes, as these are the ones to be given as gifts and to share. Retailers should ensure that their range of eggs appeals to the whole family as well as being at different price points, with treats such as the Ferrero Rocher Collection Boxed Egg (240g) and Thorntons Continental Egg (257g) appealing to shoppers looking for a more premium option. Ferrero UK has unveiled its Easter 2023 range, featuring new launches from Thorntons and Ferrero Rocher alongside the return of popular lines.