Self-proclaimed ‘rebellious’ wine brand 19 Crimes has weighed in on the coronation celebrations by staging a series of attention-grabbing projections on iconic landmarks across the capital to promote the brands new platform ‘Or don’t’.

Crimes’ projections hope to champion those that go against the norm and ‘refuse to conform tradition for the sake of tradition’. Aptly named ‘The Wait is Over’, the campaign draws comparisons between the public’s anticipation of the event – and King Charles’ own 70-year stint as heir apparent. Unwanted Food or Drink Products - Once supply conditions are broken, there are a number of factors outside of our control that can affect the quality of a product. Therefore perishable goods such as food and drink cannot be returned. Are you looking for a unique present for someone special? Why not treat them to a personalised chocolate gift tailored to their tastes? Whether you’re shopping for a dedicated chocolate lover or simply that hard-to-buy-for person who already has it all, a delectable chocolate treat emblazoned with their name or a thoughtful message is an ideal gift for Christmas, Easter, Mother’s Day, Father’s Day, Valentine’s Day — or any other occasion! Enter your message and image for the front of the gift in the boxes (up to 15-49 characters, depending on product).The ornate carriage has been created using designs from previous royal carriages, giving riders the chance to experience luxury only normally afforded to the highest ranks of the UK monarchy. Tesco will also give the British public the opportunity to celebrate King Charles III’s coronation in 60 Tesco stores in the coming weeks.

Our journalism provides everything people need to savour this special moment in history and our campaign aims to capture the sense of anticipation about the event,” The Times and The Sunday Times marketing director, Louise Agran said. What better way to celebrate one of the most significant events of 2023 by riding like King Charles III in a horse drawn carriage,” Uber UK general manager Andrew Brem said. “We’re always looking for new ways to add a little Uber magic to peoples journeys, so we are over the moon to be able to bring the Coronation Carriage to Uber”. At Reese’s, we recognise the importance of such a big event, so we wanted to take this opportunity to celebrate the Coronation with the introduction of Reese’s Crowns,” Hershey Europe marketing director Maria Shilyaeva said. “To make the bank holiday weekend even more special, we will honour the occasion with free a sampling extravaganza on 6th May at Victoria and Paddington stations.”

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The challenge was to come up with in-store and out-of-store activations that were fit for a king to celebrate the coronation,” N2O head of creative Nigel Clifton said. “Out of store, we have a street-style party with sampling and inspiration of all that is great at Tesco. And in-store, to carry on the theme, we’re enhancing product displays using our golden carriage and royal photo op throne – all while helping customers find inspiration for a celebration that’s fit for a king.” The tasty sculpture – which took over four weeks to create and weighs over 23kg – was carefully constructed by chocolatier Jennifer Lindsey-Clarke using individual chocolates (roughly 2,875) from Celebrations tubs. Located in London’s Farringdon, the pub will offer a coronation-themed menu curated by the Tesco executive chef team, featuring products from the Tesco limited-edition coronation food range.