From February 14th, fans will find a brand-new Fanta Pineapple & Grapefruit logo on bottles and cans, including a graphic nod to the totally tropical taste of the product’s roots.

Last year’s activity saw more than 19%[2] value growth for Fanta, with one in four flavoured carbonates soft drinks sold being a Fanta[3]. The Halloween activity will run across Fanta Orange, Orange Zero, Lemon, Fruit Twist, Fruit Twist Zero, Grape Zero, and Raspberry Zero – following on from last year’s Halloween activity which saw the promotion extended across other flavours and zero sugar variants for the first time. Fanta has become synonymous with Halloween, and last year contributed almost a third (31.6%)[9] of total flavoured carbonates growth during Halloween 2022, with one in four flavoured carbonates soft drinks sold being a Fanta[10]. Fanta Zero also helped to recruit new shoppers into the Fanta brand, growing by 4.4% value growth[11] over the Halloween period. Fanta Pineapple & Grapefruit is available in 330ml cans, 500ml and 2L rPET bottles and Fanta Zero Pineapple &Grapefruit is available in 2L rPET bottles only. The product will be gradually rolling out nationwide across GB from 14th February 2023. Fanta has become synonymous with Halloween, and last year contributed almost a third (31.6%) [9] of total flavoured carbonates growth during Halloween 2022, with one in four flavoured carbonates soft drinks sold being a Fanta [10]. Fanta Zero also helped to recruit new shoppers into the Fanta brand, growing by 4.4% value growth [11] over the Halloween period.

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Adding the fun-fuelled fruity beverage to its mouth-watering line-up, Fanta continues to expand its brand portfolio with the most fantastically flavourful fruity drinks on the market, providing a mix of refreshing flavours to play with your senses.

Prizes range from cauldrons of cash and immersive horror experiences across the UK, including travel and accommodation, to home entertainment systems and supplies for the ultimate scary movie night in. Winners will also receive a list of Fanta’s top 10 jump scare films Prizes range from cauldrons of cash and immersive horror experiences across the UK, including travel and accommodation, to home entertainment systems and supplies for the ultimate scary movie night in. Winners will also receive a list of Fanta’s top 10 jump scare films.

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Those who don’t win a prize will receive a ‘scary surprise’ in the form of exclusive digital content to scare their friends and family with instead. The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. Fanta hasbecome synonymous with Halloween, and last year contributed almosta third (31.6%) of total flavoured carbonates growth during Halloween 2022 [ Nielsen], with one in four flavoured carbonates soft drinks sold being a Fanta [ ibid].Fanta Zero also helped to recruit new shoppers into the Fanta brand, growing by 4.4% value growth over the Halloween period [ Nielsen]. The promotion will be supported by a multi-million-pound marketing campaign which includes the return of the popular spooktacular TV ad, paid social media, influencer activity, digital, out of home advertising, and experiential activations.