So how do we test? There are certain things that we look out for when testing any new mascara that lands in our laps. We're interested in things like the wand - bristle type and shape; the effect on lashes - whether it adds volume or length (or both?!); the formula - can you feel it on your lashes or does it nourish those tiny hairs? and finally the price.

Meet a new generation of mascara! Snapscara® is our 1st pigmented wax-free mascara that features a zero-hassle, no clump formula that glides on smooth for clean volume and defined lashes all-day. This voluminous mascara is made without pigment-dulling waxes and the effect is super-saturated lashes with pure color intensity. Easily remove this game-changing mascara with a cotton pad and warm water – it’s never tough to take off. You will never need to rub or experience those dreaded raccoon eyes. Gluten-free: This company does not have a statement about gluten-containing ingredients in its products; so if you're particularly sensitive to gluten, you may want to opt for an option that doesn't include gluten grain ingredients. Gluten-free mascaras are formulated to prevent itchy and watery eyes and general discomfort throughout the day. When it comes to mascara, everyone has their own preference in what they are searching for. Personally, I love a full and voluminous lash look, combined with a formula that doesn't flake throughout the day and won't transfer onto my eyelid. A lot to ask for, I know. Long, lengthy lashes are usually a favourite. My go-to is Too Faced Better Than Sex mascara, but I am always testing new releases to find the very best out there, because who doesn't want to find the best mascara?

For an even base, dab on some primer before applying blue mascara. If you have darker lashes, it’s best to always use a lash primer to bring out the blue color on your lashes.

For pure color intensity, makeup artists suggest applying mascara primer before you go in with your colored mascara to prep and then add two coats of your blue mascara. And while not usually common practice, it's also important to examine a mascara's ingredients. Some ingredients work better than others at eliminating flakes and clumps, all while lasting throughout the day and night. This consideration is especially crucial for those with eye sensitivity, as certain ingredients are more irritating. Are Maybelline mascaras waterproof, gluten-free, oil-free, vegan, and hypoallergenic? Want the color while still keeping it low-key? Simply apply the mascara to the tips of your lashes or just the outer edges.You'll also want to factor in your lash type, as different formulas work better with certain types of lashes. Fine lashes, for example, need buildable formulas that create volume and fullness. The only downside? We noticed that by the end of the day, the mascara dropped slightly under our eyes. To avoid this, we recommend opting for two-three coats max and keeping one of the best makeup removersnearby. We've trialled and tested so many mascaras over the years that we've genuinely lost count. From Bobbi Brown's Smokey Eye Mascara– a cult classic – to Charlotte Tilbury's Pillow Talk Push Up Lashes, which has taken the industry by storm, we've done our fieldwork. And what we can definitively say is that the best mascaras really do have transformative effects. Claiming the top spot is the Sky High mascara which, to most, will come as no surprise. This thing is worth the hype.

Now that you have a dozen options to choose from, let me give you a few tips on wearing it the right way for enhanced beauty (to add charm and volume to your gorgeous lashes). If you aren’t sure the trend is for you, read on! That being said, buy brighter shades if you have dark lashes, as the color will be dampened when you apply. Waterproof: Some iterations feature waterproof formulas, while others do not. Waterproof formulations generally prevent mascara from running down; however, they may be difficult to remove, even with a makeup cleansing balm and/or oil.

The best Maybelline mascaras in 2023

Oil-free: Many Maybelline mascara formulas do not feature added oils, which often erode volume, color, and hold especially if you have lash extensions. Oil-free, water-based mascaras are typically a great alternative to those with sensitive eyes.