Similar to wine, each bottle reflects the unique terroir of the region where it was distilled, with each producer using their own artisan methods. To continue promoting local development and ensure the sustainability credentials of its operations, Mezcal Unión will preserve its mission of supporting traditional and artisanal production processes while continuing existing relationships with agave farmers and its network of mezcal master distillers in Oaxaca. Diageo has worked with Mezcal Unión for the past five years, growing the Oaxacan brand’s distribution in Mexico, the US and beyond. Now the international firm has agreed to buy the mezcal’s parent company, Casa UM, for an undisclosed sum. Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie. Monte Carlo Blush (ABV 13.5%) is a light, crip, balanced and refreshing wine suitable for all dining occasions while Monte Carlo Prestige (13.5% ABV) is a more indulgent rosé perfect for special moments, grown on the slopes of the Cadiere d’Azur.

For context, Union Mezcal represents circa 1% of the overall mezcal market and circa 0.2% when compared against the Diageo’s overall agave portfolio,” Barclays said. Uncle Nearest co-founder and CEO Fawn Weaver said: “We tiptoed into the UK several years ago, but our astronomical sales in the U.S. have made it quite difficult to send enough of our award-winning Bourbon to the UK to make any real impact. We are changing that in 2023.A journey was started to learn more about the greatness of Mezcal. Mountains were toured from peak to peak, reaching a hill where there was a tree to rest a bit. An old maestro mezcalero shared his Mezcal withhis stories, and his ideas. He said that the only way to preserve the millenary tradition of producing artisanal Mezcal and generate progress was through uniting indigenous Mezcal producer families. The literal translation of mezcal is ‘oven-cooked agave’, the only real difference between mezcal and Tequila is that mezcal is not regulated to the 5 states, like Tequila is. It is predominantly made in the southern state of Oaxaca and unlike Tequila it can be made from any type of agave plant native to Mexico, but not blue. It is categorized from blanco, through to extra añejo in the same way Tequila is and has grown massively in popularity recently. The production and ageing, all the way through to the bottling is generally the same as Tequila. We are delighted to continue working with its founders and welcome this brand to our Reserve portfolio, which includes exceptional brands across exciting and fast-growing categories like Tequila and mezcal.” While fermented drinks from agave (like pulque) is pre-colonial, [10] the distillation of agave heart juice into mezcal was only introduced in the colonial era. How stills reached New Spain remains a point of scholarly dispute; some historians attribute the propagation of distillation to the Spanish who learned the process during the Moorish rule of Iberia, while others trace its origins to Filipino sailors who, after the opening of the galleon trade in the 1570s, brought stills with them to make vino de coco (coconut liquor). [11] Scott C. Martin (2014). The SAGE Encyclopedia of Alcohol Social, Cultural, and Historical Perspectives. SAGE Publications. p.1262. ISBN 978-1-4833-3108-9.

In the 21st century, mezcal, especially from Oaxaca, has been exported. [12] Exportation has been on the increase and government agencies have been helping smaller-scale producers obtain the equipment and techniques needed to produce higher quantities and qualities for export. The National Program of Certification of the Quality of Mezcal certifies places of origin for export products. Mezcal is sold in 27 countries on three continents. The two countries that import the most are the United States and Japan. [7] In the United States, a number of entrepreneurs have teamed up with Mexican producers to sell their products in the country, by promoting its handcrafted quality, as well as the Oaxacan culture strongly associated with it. [5] Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, JεB, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. We are proud to have delighted consumers with an excellent artisanal mezcal and are confident that as part of Diageo, one of the largest and most respected spirits companies in the world, Mezcal Unión will continue to support development of the category, open doors to new markets and strengthen our brand mission.” Alejandro Gutierrez Champion, co-founder at Mezcal Unión added: “We believe in the power of transformation through collaboration. This approach has supported both the growth of the brand and of local communities and agave farmers in Oaxaca. We are proud to have delighted consumers with an excellent artisanal-craft mezcal and are confident that as part of Diageo, one of the largest and most respected spirits companies in the world, Mezcal Unión will continue to support development of the category, open doors to new markets and strengthen our brand mission.” We’re helping them appeal both to customers wanting to beat the January blues with a flavourful pint of Tongham TEA, and to the increasing number of consumers with a thirst for beers with full taste but lower strength, which peaks this month.”Por lo tanto, si estás buscando la mejor experiencia de mezcal en México, Oaxaca es definitivamente el lugar a visitar. Hay muchas destilerías de mezcal en la región, cada una con su propia historia y técnicas de producción. Estas destilerías ofrecen visitas guiadas, en las que los visitantes pueden aprender sobre la producción de mezcal y probar algunos de sus productos. Si tienes la oportunidad de visitar Oaxaca, ¡no dudes en probar el mezcal que le da sabor a esta región! ¿Cómo se llama el pueblo donde hacen el mezcal en Oaxaca?