On November 8, 2021, Coty agreed to sell an approximate 4.7% stake in Wella to KKR in exchange for the redemption of approximately 56% of KKR's remaining convertible preferred shares in Coty. The deal reduces Coty's stake in Wella, Clairol, OPI and ghd to approximately 25.9%. KKR will continue to have a 2.4% ownership stake in Coty on an as-converted basis. [4] History [ edit ] A 1971 Wella Magazine ad in Persian, Zan-e Rooz. Origins [ edit ]

Josh Wood became a Global Wella Professionals Colour Ambassador in January 2008 and in 2010 took on the full-time role as Wella Professionals’ Global Creative Director of Colour. [8] Eugene Souleiman currently serves as Global Creative Director for Wella Professionals. [8] Deutsch, Claudia H. (2003-03-19). "P.&G. Is Acquiring Wella, German Hair Care Company (Published 2003)". The New York Times. ISSN 0362-4331 . Retrieved 2020-10-23. Made with 100% recycled aluminum tube* and plastic cap** *95% post-consumer recycled aluminum and 5% post-industry recycled aluminum. **post-consumer recycled polypropylene Features and Benefits 6 The new Koleston Perfect Me+ range uses two new breakthrough technologies, currently exclusive to this range. Pure Balance Technology and ME+ work to deliver beautiful, vibrant results whilst reducing damage to the hair and the risk of developing new allergies to hair colour. Koleston Perfect Me+ offers a huge portfolio of shades, with easier mixing and a more precise application, making a better experience for both clients and colourists.

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Subtle blonde transitions with a natural-looking finish. Remember: if your client wants a platinum high lift hair colour shade, their hair would need to be no darker than a medium blonde to begin with.

Create base lights that set the tonal direction for your blonde creation. These will be scattered all over the head, from root to tip. Vary the size of weaves and microlights, and paint at a diagonal angle. Step 2: Add Accent LightsIn the 1960s, the company launched Wella Privat, a salon-exclusive product range that let customers take professional-style products home for the first time. In the early 1970s, Wella introduced Perform a new perm product that allowed hairdressers to create Afro style looks. In 1972 they released Wella Balsam, the first shampoo specifically produced for retail sales. The advertising campaign featured the stars of TV show Charlie's Angels: Farrah Fawcett, Jaclyn Smith and Cheryl Ladd. In 1981, actress and model Brooke Shields appeared in an advertising campaign for Wella Balsam. Wella also launched For Men, their first ever product line exclusively for men. Ensure intense and vibrant colour with the new Koleston Perfect Me+, Special blond 12-11. With over 120 shades in the range you are sure to be able to cater for every client and provide them with the hair colour of their dreams. The expert formula creates pure, balanced results with natural depth and shine every time. With the Koleston Perfect Me+ collection you can guarantee your clients up to 100% grey coverage to keep unwanted grey and white hairs at bay. Provide up to 5 levels of colour lift and give your clients that colour they have been longing for. Annie Young-Scrivner appointed as CEO of Wella Company". Premium Beauty News . Retrieved 2020-10-23. Koleston Perfect is always mixed with Welloxon Perfect to achieve outstanding colour results. After Treatment: using PH optimizes care products will enable better colour retention. The perfect partners for Koleston Perfect is INVIGO brilliant shampoo and INVIGO Post colour treatment. Warnings

Ultra-precision ME+ dye technology for true-to-tone color. For info on ME+ dye technology consult https://www.wella.com/professional/en-US/hair-color/koleston-perfect/koleston-perfect#/?_k=m0qia0 Features and Benefits 2 In 2015, Coty announced that they would be buying 43 beauty brands from P&G for 12.5 Billion [12] and finished the merger in October 2016. [13] Bart Becht, former Coty Chairman and Chief Executive, [14] stated that the company would take over all of P&G's Wella management teams. Keep warm hair golden and cool tones shimmery with a mask that elevates radiance and strength. Lighter shades don't reflect the light as easily as brunettes, so a little extra help is sometimes needed. Our favourite for repairing shine and repairing hair is Fusion Intense Repair Mask; a creamy treatment that intensely conditions coloured hair in just five minutes. 3. Keep On Top Of Regrowth The deal closed on December 1, 2020, establishing the Wella Company as a stand-alone private entity based in Geneva, Switzerland.Globally committed to no animal testing* *Wella Company is a member of the International Collaboration on Cosmetics Safety Features and Benefits 7/Concern