Crimes is defiant by nature, bold in character and always uncompromising. This spirit lives on today through innovators and culture creators, like Cali’s own Snoop Dogg. A leader in contemporary pop culture, Snoop embodies the timeless values of the 19 Crimes rogues who came before him. Treasury Wine Estates’ millennial wine brand 19 Crimes has launched its first rosé wine in time for summer. With the help of 19 Crimes, Snoop has developed this Zinfandel and Grenache blend. The resulting bottle is a refreshingly sweet mix of ripe red berries with a balancing touch of acidity. After the success of his 19 Crimes Cali Red drop, Snoop’s Cali Rose is an ideal summertime sip bursting with berries and delicate floral notes.

19 Crimes Revolutionary Rosé | Vivino US 19 Crimes Revolutionary Rosé | Vivino US

You may not connect the platinum-selling rapper to fine wines, but his infamous friendship with Martha Stewart has turned Snoop into something of a foodie, including a passion for the wines of his native California. Ripe strawberry notes along with delicate floral and rose petal aromas. Fruit-forward notes of fresh raspberry, strawberry, and red cherry. Pleasant mouthfeel with balanced acidity and sweetness. The popular 19 Crimes brand has partnered with the one and only Snoop Dogg, who has swapped his gin n’ juice for a refreshing glass of fruity California Rose. Grill the shrimp over moderately high heat, basting several times with the remaining jelly glaze, until just cooked through, about 2 minutes per side. In a large bowl, combine the hot sauce with the 3 tablespoons of vegetable oil and the thyme and parsley.

The launch will be supported across social media channels, through influencer engagement and at sampling events throughout the summer.