In the late 90s Lenor was one of the very first brands to introduce revolutionary Scent Bubble technology into their conditioners.

Add a little love to your laundry with Comfort Pure Fabric Conditioner, the number one fabric conditioner for sensitive skin in the UK*. This gentle, yet effective fabric softener is gentle next to sensitive skin and helps to smooth the fibres in your clothes, leaving them lovely and soft. Features Both brands sell products that cover their main audiences – those who need a regular conditioner, those who need a more intense conditioner, and those who need a more sensitive product. In 2021, Comfort launched Comfort Ultimate Care. The range was a re-launch of the Comfort ultra-concentrated fabric conditioners, adding additional clothes care benefits, with unique Pro-fibre technology offering fibre protection, colour protection, and helping to retain the shape of clothes. And as if this fabricated world wasn’t cute enough, in the real world you’ve got people collecting Lisa and Darren dolls – and they can cost a fair price to acquire too! Lenor Because of its strength, you don’t have to use as much of this product, a 15ml dose is more than enough, yet you don’t skip out on any benefits by adding so little.Both Comfort and Lenor are well-known for trying out their daring scents! And of course, it goes without saying that not everyone will like every smell. Comfort Ultimate care provides laundry with up to 100 days of freshness, and its pro-fibre technology helps to protect the fibres within your clothes from repeated washing damage.

But one standout feature Comfort is known by many people for is its likeable Lisa Weaver and Darren Denim characters. In addition to this, Lenor is continuously working towards reducing their carbon footprint by making new plant-based conditioner formulas. This new formula, which is typically made up of 80% plants, is designed to replace other CO2 heavy softening ingredients in Lenor’s products. Comfort was the first fabric conditioner to be launched in the UK in 1969 and continues to be the market leader, with Comfort Blue Skies being the bestselling fabric conditioner in the UK*.

Ideally, you’d want your clothes to stay fresh for at least a day, and both brands can manage this with ease. After all, it does depend on your washing habits too. Comfort and Lenor burst onto the fabric conditioner scene many moons ago. And over the years they’ve softened our laundry, scented our clothes, and protected our garments from damage caused by continuous washing. Since these early days, Unilever owned Comfort, has expanded and now sells goods all around the world, this includes places like Latin America, Europe, the Middle East and Asia. Please note that we are unable to ship to the Channel Islands, Northern Ireland, Post Office boxes and BFPO. You can actually buy Pure in various sized bottles, from 21 washes all the way to 166 washes in a bottle. And there’s also an Ultra-Concentrated version too, but that’s up to 78 washes per bottle.