With increasing awareness on the harmful effects of Sulfates our body, the demand for SLS Free toothpaste products have reached an all-time high! Why? Because Sodium Lauryl Sulfate or SLS is a dangerous chemical that is used in more than 80% of toothpaste brands across the world and is linked to oral sores and allergic reactions. The reason why SLS is commonly used in hygiene-related products like a toothpaste is for its foaming properties. Sodium Lauryl Sulfate is responsible for creating that cloudy foam in your mouth when you start brushing. Many people believe that this foaming action is what keeps your mouth clean. However, experts proved this wrong and even suggested that SLS can ruin the tooth enamel and increase the risk of hypersensitivity. The brand’s formulations are free of Fluoride and Triclosan, and it contains the natural goodness of over 18 Ayurvedic herbs and barks.

They are primarily known for their tech-forward electric toothbrush designs with unique features such as interactive colour display, smart mode and a smart pressure sensor. The toothpastes’ refreshing taste and long-lasting effects make it a go-to choicefor maintaining oral hygiene. Paradontax is a brand of oral care products that is focused on helping people with bleeding gums and gingivitis. The brand’s mission is to provide effective and gentle products that improve oral health and prevent gum problems. Paradontax has been recommended by dentists for over 70 years. Vicco commercials have been around for ages, and it is unlikely that you haven’t hummed the jingle. Vicco markets its toothpaste as an “Ayurvedic medicine for gums and teeth” and has turmeric as its main ingredient. We all know turmeric has excellent anti-inflammatory properties. The other ingredients of Vicco Vajradanti toothpaste make it an excellent choice for people looking for the best natural toothpaste. Directions for Use: 2-3g (Full length brush amount) twice daily or as directed by a Dentist or Physician.The natural ingredients used in Patanjali toothpastes guarantee the reduction of toothaches and guard the enamel from corrosion. Ans: Sodium Lauryl Sulphate is added in toothpastes to give a foaming effect. In the recent times, its negative effects on health are openly discussed in public forums. SLS is known to increase the risks of oral sores, allergic reactions in mouth and gum irritation. However, SLS does not have any serious side effects like Cancers, as it is not carcinogenic. Though other claims are made that SLS in minute quantities is safe, long-run usage has shown damage to tooth enamel and increased porosity. Q2. Do Ayurveda Toothpastes Contain SLS? The brand is committed to providing quality oral care products that promote healthy teeth and gums. The toothpaste contains a patented complex formulation of Stannous Flouride Complex that is known to prevent tooth decay and cavities, make teeth stronger and prevent enamel erosion. One of the key features of Pepsodent is their in-house sensitive mineral active formula that ensures that the tooth enamel sensitivity is controlled.

Maintaining proper oral hygiene and using the right toothpaste plays a vital role in keeping tooth problems such as plaque, cavities, tartar and tooth pain away. Mama Earth is an eco-conscious brand which aims to provide the best care for mothers and children. It has introduced a special toothpaste for young children, who have the habit of swallowing paste while brushing. This all-natural product is safe for babies also and does not cause any harm when taken internally. This kids’ toothpaste without SLS also doesn’t contain Fluorides and gently works on strengthening your child’s early teeth. The inclusion of carefully chosen herbal ingredients imparts a refreshing taste and aroma, making your daily dental care routine more enjoyable by awakening your senses with lively flavors. The brand’s products are clinically proven to be effective and are trusted by millions of people around the world for their oral care needs.Colgate has the most significant market share in the toothpaste industry and has the highest number of consumers. Toothpaste is considered a liquid, which means it must be put in a clear, plastic bag when flying in carry-on luggage. Biotique is an Ayurvedic brand that was founded on the principles of using natural ingredients and traditional methods to create effective and safe beauty and skincare products. They primarily source their ingredients from sustainable sources and use the original recipes of the founder Vinita Jain.

Read Also: Best Types of Toothbrushes to Use Q3. How Does It Feel to Brush With an SLS-Free Toothpaste? Biotique uses natural and organic ingredients in all its products. The brand sources its ingredients from sustainable sources and uses traditional Ayurvedic methods to create its products. You must squeeze the tube to allow a small sample of the paste to come out. Collect this on a clean and wet toothbrush.

Before the entry of Patanjali into the market, the family category was holding on to its rank as the most valued category of toothpaste, with a market share of over 35 percent. However, the emergence and the sudden prominence of ayurvedic and herbal toothpastes have shifted the market trends in India, pushing the family category to 32 percent. Patanjali and Dabur together hold over 75 percent of the toothpaste market share in India. MNCs such as CPIL and HUL lost their market shares to domestic players in the market, which also led to the introduction of the Ved Shakti Portfolio (CPIL) to recover the lost shares. Toothpaste Buying Guide How to choose the best toothpaste?