In a statement to Women’s Wear Daily, a Lauder spokeswoman said, “The brand could not sustain success for the long term. We are so proud of the Becca brand team and all that they have accomplished over the years. We are handling this matter with sensitivity, both internally and externally. For those who have supported the brand for 20 years, and those who will stand by the brand through this wind down, we thank you.” The publication detailed Becca employees will be laid off. As of Wednesday morning, 240 employees of the brand were listed on LinkedIn. The first time I tried this foundation, I had to remove it and start over as it looked awful. I tried a couple of different brushes as well as a beautyblender but somehow it actually accentuated my pores. Always luminous, Becca foundation is an essential cosmetic application for daily use, designed to match your skin tone. In 2011, Robert DeBaker, ex-CEO of Korres North America, became president and CEO of Becca. In 2012, Luxury Brand Partners acquired the brand at a bargain price in a move industry sources describe as almost a favor to the lagging property. The company had been focused on developing brands to energize the professional beauty sector, and Becca’s traditional retail approach was an anomaly for it. Following its departure from Sephora, the brand went the drugstore route in places like Duane Reade, and its assortment ballooned to 350 products. I wouldn't buy any other foundation because being over fifty I need the best coverage and flawless look

In a consumer sensory study, the following results were observed:• • 97% of consumers stated it instantly provided full coverage without a heavy look or feelthat is, or may reasonably be considered to be submitted in extreme volumes and as such be deemed as ‘spam’; On Wednesday, Estée Lauder Companies Inc. revealed it has decided to close Becca Cosmetics at the end of September. A full coverage liquid foundation featuring 24-hour, water & transfer resistant wear with a breathable, natural finish. For any content that you submit, you grant Space NK a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.

Having said that, after setting it it's still not a great finish and does highlight texture a lot for a matte foundation. I use Hourglass' veil mineral primer which usually makes my skin look smooth, but in spite of that, the foundation still looks awful and just gets progressively worse as it sets and dries.Christmas Collection! Featuring a host of skincare and makeup treats, these beauty showstoppers will please everyone (including yourself) on your gift list.