The scores I’ve given are more internal to the Thatchers range rather than the scoring I normally use outside of content like this. Meanwhile, premiumisation continues to reign supreme and in 2021 share continued to move from mainstream to more premium brands (47.8% up from 44.4% in 2019). However, Claypole, adds that the clamour to see friends and loved ones this summer could drive a trend for sharing options in the on-trade as pub goers seek to maximise time spent socialising, rather than trying to get the attention of staff. Thatchers Katy is a light, softly sparkling medium dry cider. It’s crafted from the finest Katy dessert apples, known for their bright red appearance and a fresh juicy taste. What you may not expect are the distinctive strawberry aromatic notes. Music to the nose. The Ciderologist Cook summarises: “Pubs are missing out on an opportunity to capture a new type of drinker and a new experience that craft cider can provide. It can provide some of the experience of beer in terms of how it’s drunk but can also capture some of the flavour characters of wine. Cider is the ultimate thirst quencher on a warm summer’s day but it can also be so much more than that. There are so many different types and styles and flavours that can appeal to a whole range of different drinkers and this new wave of craft ciders means there’s a cider for everyone.”

Nutritional Information - Thatchers Cider

Premiumisation remains a driving force with consumers drinking less but better quality. Cider volume is expected to recover in 2022 to near 2019 levels with value growth predicted for both on and off-trade channels. I felt really bad for not liking it because I know how hard Thatchers work to bring their cider to market, but sometimes you can’t like everything. In his role as an independent advocate for cider, he writes, talks, teaches, tastes and trains. He explains: “So often there isn't enough nuance or understanding about the amazing breadth of opportunities and types and styles that exist for cider. It’s often pigeonholed as being a single thing, or it’s a sweet thing or just a summer thing but it can be all of those things and so much more.” We’ll keep you up-to-date with our ciders, stories from the farm and exclusive competitions and offers.

Brand Assets

Thatchers Gold is a refreshing medium dry cider. It’s blended from classic west country apple varieties like the bittersweet Dabinett and Harry Masters Jersey.

Thatchers Cider Gold (trade) | Thatchers Cider

Bottle at home thanks to preggo Sarah. A clear golden orange coloured pour with a small whispy white head. Aroma is faint dry apple juice, flint, rose petal, crisp. Flavour is composed of semi swet, white sugars, chalky, crisp apple juice, fizzy apple tyzer, Pretty refreshing. Palate is semi sweet, crisp, dine sprizy carbonation. Not bad.Pretty passable tHB. Thatchers Vintage 2021 has subtle wood notes and a strong, not-so-subtle bitterness that implodes my mouth. Klynk ventures’ founder Hamish Clarke concurs that consumers are increasingly interested in the presence and traceability of the brands they consume. That doesn’t mean outlets should neglect more traditional dark fruit and berry flavours, which still remain popular. They should focus on offering a broad cider range that caters to different occasions and needs.” After discussions with cider producer Crafty Nectar, the businesses made Crafty Nectar 0.5 – a Somerset cider using West Country apples that it claims is a medium-sweet, zingy cider that it believes is the first alcohol-free cider to be available to the on-trade on draught and it could fill a space in a pub operator’s fridge through its 330ml and 500ml bottles.He explains: “What I would really like to see is people being given the opportunity to have trials with cider and for them to explore the full opportunity. I would invite pubs to host cider festivals, whereby pubs can undertake a little bit of trial with their consumers with a range of these ciders to see which ones they enjoy.

Thatchers Gold Medium Dry - Real Cider Reviews

And finally, Westons says outdoor occasions have gained prominence over the past two years as outlets have invested in improving outdoor spaces. Drinkers who choose venues for their outdoor areas tend to be less sensitive to price, so there’s opportunity to grow value sales via trade-up options. The resurgence in craft makers is a revolution against the commercial producers' drive for efficiency, which inevitably leads to a detriment of diversity in aroma and flavour that real ciders can provide,” she says. Kopparberg Mixed Fruit Tropical is available now, with a limited-edition bottle and can arriving in May. The new limited-edition has been developed to create cut-through and appeal with younger customers and is sure to standout in beer gardens and create intrigue and excitement. The third choice would be a flavoured cider because it’s such an important part of the UK category today. Not all flavoured ciders have to be fruit ciders even though the vast majority are. I want to demonstrate fruit ciders don’t have to be incredibly sweet with artificial colours, flavours and aromas – you can actually use real fruits in clever quantities that marry and work with the ciders. Also, it doesn’t have to be dark fruit, of course, you could use elderflower or use something like hops, for example.”bottle. Pours bright light red, clear, with no foam. Aroma is generic of blood orange, similar to some non-alcoholic beverages like Crodino. Body is slightly thin, with moderate carbonation. Taste is medium sweet, sufficiently delicate. Final is fairly dry. When you sip on a Thatchers cider, you’re not just tasting a refreshing beverage; you’re experiencing a labour of love. Each bottle is brimming with the essence of their ancestral knowledge, their unwavering passion, and the sheer care that goes into every step of the cider-making process. It’s like tasting the sweet, sun-kissed memories of countless apple harvests, fermented into a liquid symphony of joy. Thatchers Cloudy Lemon Infused Cider. 4% abv. A burst of zingy lemon for the perfect balance of sweet and sharp notes, characterised by the intense, fragrant aroma of lemon juice. Green, Martin. "Thatchers Cider renews sponsorship of Bath rugby". Drinks Retailing . Retrieved 29 December 2017. Bottle from the dry drinker. Pours clear golden with a short-lived thin white head. Aromas of light apple and artificial sweeteners. Taste is more of the same. Light bitter finish.