Section 4 is one of my favorites because Russell breaks down all the funnels that can be used as customers ascend your customer value ladder. So, the only result the author can or wants to give is that the chiropractor now has to pay 2 full-time employees for zero extra income. I'm not saying his example couldn't work, but it says a lot about the usable info you'll get from this book. People who follow the problems with businesses & groupon.com for example, will also know that this "secret' isn't a guaranteed success, on the contrary. In this book, he describes all the marketing/digital jargon in an extremely comprehensive way and fills them up with drawings, graphs and pictures to make things easier. Russell Brunson provides the necessary scripts and COPY on how to use the value ladder to SELL your services and products at a 90%+ conversion rate. Overall, an enormously handy book if you are pursuing a new business venture or wonder why your conversions are so low. To give you a true DotCom Secrets review, read the section summaries below. Section 1: Value Ladders and Funnels

In this book, Russell Brunson shares the secret funnel strategies that he personally implemented to grow his company by 4232% in a matter of 3 years! I gave 2 stars because I believe there was a little bit of valuable lessons in regards to the psychology behind people’s buying habits. The entrepreneurs he’s helped over 10 years have a spot in Russell’s 2 Comma Club (Tony Robbins endorsed). He’s helped over 200 business owners from multiple industries become millionaires. Funnels That Convert: He puts together a framework that over 120,000 users are using to get their funnels built in less than 10 minutes. Are you a small business owner, an entrepreneur, or an online marketer who has almost tried anything but nothing works? Russell’s uncovered a new secret funnel strategy that almost nobody knows about, and put it in a book called Dotcom Secrets. So, what Dotcom Secrets really is?If you have the same amount of experience as I did and you need a footing on sales and marketing, then this book was made for you. Russell doesn't just teach the theory in the techniques, he also applies it. Value Ladder Secret: In this section, Russell teaches the art of upselling, and introducing the value ladder secret that most marketers don’t even know! As a novice entrepreneur who had recently gotten into marketing, I find this book highly enlightening.

In the Dotcom Secrets, he shares the exact proven steps he used to grow his company by 4232% in three short years! That’s awesome, right? I’m challenging you for 30 days to take action on your business and get your funnel built and launched. It’s the same challenge that Russell Brunson just gave to me, and I accepted! This section covers the different types of funnels and which are fit for each kind of product or service. Each step of your ladder (each product/service) should use a funnel (he gets into WAY more specifics, but you get the gist of it). I'm a photographer and I have been working on building out an online photography course to set myself up with more of an online business - less requirements of me physically as a photographer.

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Each step in the ladder is a commitment (as micro as it might be) by the customer that gets people buying more from your business. How to manipulate people, and take their money selling them courses on how to sell courses” could be the title of the book. Russel’s biggest bait for the rest of his product arsenal, all of which is pretty much the same as what’s shared here, a bit more in depth, garbage 😁 It will reveal 28 virtually unknown secrets about sales funnels and Russell also discusses and explains what a value ladder is, and how can you leverage it in your business!