Through its innovative technology, it seamlessly releases the super-concentrated product into the bottle, which is filled with water at home. A report by The Pew Charitable Trusts and SYSTEMIQ – Breaking the Plastic Wave – found that ocean-bound plastic is set to triple by 2040 unless radical action is taken. By reusing the bottles, Cif hopes to reduce the amount of trigger sprays being disposed of, which are problematic to recycle as many companies aren't equipped to deal with them. Danish beer brand Carlsberg made a similar move last year when it replaced the plastic ring wrapping used to secure its multipack beers with eco-friendlyglue, reducing its plastic waste by up to 76 per cent. By keeping a bottle of Cif and refilling and reusing it over and over again, consumers can reduce their consumption of single use plastic.

however please ensure to follow the usage instructions and if product is added before water, ensure you add water slowly to avoid excessive foaming.We expect this to change and we look forward to working with policymakers to help shape a clear way forward. With our broad portfolio, we’re well placed to trial a range of refill–reuse models across various product categories and formats, including personal care, beauty, laundry, home, hygiene and food.

The same report found that this amount can be reduced by 80% if major transformational change takes place. In addition to being made with 75 per cent less plastic than a spray bottle, diluting the product at home amounts to 97 per cent less water being transported, 87 per cent fewer trucks on the road, and therefore a reduction in carbon emissions. The small refill bottle – which is squeezable, so that all the concentrate is easy to get out – is recyclable and made of recycled material.

Get in touch with Unilever PLC and specialist teams in our headquarters, or find contacts around the world. I put too much water in the spray bottle and when I addad the ecorefill some product came out of bottle. The easy-to-use refill bottle is made with 75% less plastic and by diluting at home means 97% less water is being transported, resulting in 87% fewer trucks on the road. As a founding member of The UK Plastics Pact it is great to see continuous innovation by Unilever in their commitment to ensure all plastic packaging is reusable, recyclable or compostable by 2025.

However, we have a team of scientific experts at Unilever’s Safety and Environmental Assurance Centre (SEAC) who play a key role in ensuring that our products are safe and environmentally sustainable. This innovation reflects the company’s commitment to ensure that, globally, all of Unilever’s plastic packaging is fully reusable, recyclable or compostable by 2025, and to using more recycled plastic content in its packaging. Compact and light, the ecorefill costs less than an ordinary Cif spray bottle, and is currently available to purchase in supermarkets across the UK.As such, they require significantly less plastic than traditional packs, and cut carbon emissions as less water is carried by trucks on roads. The largest barriers are lack of awareness on refill products or simply not being able to find them on supermarket shelves. Even consumers who are predisposed to more sustainable choices may not fully understand the environmental and economic advantages that come with refilling. Now we want to build momentum and do everything in our power to help bring about a refill–reuse revolution. At home’ models are where consumers refill their reusable packaging in their own home, either via a refill-ready format or dilutable concentrate.