Over the years, the company has consistently invested in their facilities and grown with their success.

My grandfather and the Matlow brothers thought it would be a better place to be than London for the duration of the war,' says Jeremy. Every pack of Fizzers contains 6 fruity flavours, exotic pineapple, tangy lemon, sweet orange, sour cherry, refreshing lime and delicious blackcurrant. Nici Matlow is one of the directors, together with fellow third-generation confectioners Jeremy and his cousin Jonathan Dee. Swizzels Matlow goodies are the taste of childhood and include Rainbow Drops, launched in 1930 when they were sold in paper bags for 1d; Fizzers, the original compressed fizzy sweet and Parma Violets, the delicately perfumed sweets first marketed as breath fresheners for drinkers and smokers and frequently sold in pubs. We take great care in sourcing ingredients that keep the taste of the products as people remember them.

And Swizzels fans from the High Peak to the Americas agree: Norwegians love Love Hearts; Germans are suckers for Double Dips. Then in 2012, Swizzels launched the hugely successful Squashies – favourite Swizzels sweets (Double Lollies, Drumsticks, Refreshers and Love Hearts) transformed into a soft gum format.

Sugar, Acidity Regulator: Malic Acid; Stearic Acid, Sodium Bicarbonate, Modified Starch, Magnesium Stearate, Anti-caking Agent: Magnesium Carbonate; Flavourings, Colours: Anthocyanin, Copper Chlorophyllin, Curcumin, Lutein, Paprika. You are advised to always read the product label for ingredients, nutrition, dietary claims and allergens. Filled with plenty of tangy flavour to sink your teeth into, Swizzels Refreshers are a favourite of chewy connoisseurs. Due to previously detected malicious behavior which originated from the network you're using, please request unblock to site. We have tremendous loyalty and dedication from our employees and more than 120 have been with us for more than 20 years.

It is important that we continue to promote these adverts as our local businesses need as much support as possible during these challenging times. Legend has it that the Swizzels part of the company name came about because stirring a 1930s’ cocktail with a swizzle stick removed the type of bubbles associated with the fledgling business’s effervescent sweets,' says Jeremy. It is this 21st-century dynasty that is driving the firm forward with new lines, technological advances, packaging, marketing, and the 160,000-square feet, high-tech factory in Middlewich, due to open in the middle of this year. People around the business often come up with the sayings and we always keep them child-friendly,' says Jeremy.

In 2013 One Direction teamed up with Swizzels to make One Direction Love Hearts with 30 themed messages chosen by Love Heart fans. The company officially became Swizzels Matlow Ltd in 1975 after initially being run as two separate companies, Swizzels Ltd and Matlow Bros. The brand is now so iconic it is used on a range of other carefully selected products including Carex handwash, ice lollies, clothing, jigsaw puzzles and scented candles.A staple in the memories of many a sweet loving British kid, there are Swizzels lollipops for any taste and any occasion. Despite being surrounded by the sweet stuff all his life, the man whose grandfather co-founded this Great British confectioner never tires of dipping into a Double Dip or savouring a Squashie. With this in mind, please always ensure that you read the label before consuming our products and never rely solely on the information provided here. But the company became so embedded in the community and so reliant on the local workforce we are still here, 83 years on, with 550 employees.