Our hair was shinier after just one use, although you should be mindful of overuse if you’re not naturally oily as it could result in dryness. She chose a chemist with the cleanest credentials to assist her and sought out the purest, most powerful ingredients she could to create a 90% plastic-free hair care line that surpassed all others. Determined to find a viable eco-friendly alternative to plastic, the line is housed in reusable aluminium.

Volume Shampoo - We Are Paradoxx | Ulta Beauty Volume Shampoo - We Are Paradoxx | Ulta Beauty

However, due to their cleansing strength, some clarifying shampoos aren’t recommended for frequent use and, as a general rule, experts suggest capping your usage at once or twice a week. I was very skeptical and instead I was very impressed and satisfied with the result because the hair was soft, shiny and above all not greasy !Unsurprisingly, as this shampoo has colloidal oats and apple cider vinegar high on its ingredients list, which are known respectively for their moisturising and clarifying powers.

High Performance Natural Hair Care – We Are Paradoxx High Performance Natural Hair Care – We Are Paradoxx

I love this, we are all trying to find a way to reduce our impact on the environment and We are Paradoxx have this covered. Our sustainable ethos filters through every decision we make, from product formulation to how it arrives at your door. One thing all these products have in common is an incredible scent, all use essential oils like lavender which is one of my favourite fragrances. I used it with the conditioner of the same line and the hair immediately appeared hydrated and healthy. It's not a foamy type of lather which usually strips hair with all the cleaning agents but a mild lather (definitely EASY to use given many cleaner shampoos are hard to get any lather).If you fall into any of the categories below, you might want to consider swapping your current shampoo for a clarifying shampoo.

We Are Paradoxx - the Sustainable Plastic Free Beauty Company

It improved the texture and quality of our hair after just one use, with locks looking shinier and feeling bouncier. It’s also formulated to help if you’ve got an angry scalp, promising to tackle flakiness and itching without drying out your curls.We loved the sweet scent of this shampoo, and it created the perfect lather that was very satisfying to wash out. The ‘Game Changer Hair Mask’ was the first product I tried and the one that convinced me that this brand was more than just good marketing. Not only does this shampoo have clean ingredients and smell like a spa experience, but it also makes my hair so soft and shiny! The ‘Hangover Hair Elixir’, hair serum/ oil contains Irish whiskey and comes in a hip flask – so you can easily see how it’s reusable haha.