A pack of cards is based on a theme, such as cars, aircraft, books, boats, dinosaurs, or characters from a popular film or television series.

Glow-In-The-Dark writing and images on the actual cards, in the Ben 10, Horror, Star Wars: Clone Wars and The Simpsons Horror packs. They contained 18 playable cards for the packs and 2 extra bonus cards for the Top Trumps Tournaments. The best (usually the largest, but in the case of a sports car's weight or a sprinter's 100m time, for instance, lower is considered better) value wins the "trick", and the winner takes all the cards of the trick and places them at the bottom of their pile. For example, the 3D tarantula from the Bugs collection can also be made to dance, slide on ice, and hunt among other things. Have you ever thought what it takes for two hundred tons of aluminium and steel to fly swiftly into the air?They were also giving out giant Top Trumps cards to people who were camping out to see the wedding [28] and giving out free packs of Royal Wedding Top Trumps to those caught on TV showing the giant cards. Each card comes with high-quality imagery and a custom bio that tells you everything you need to know about these incredible feats of engineering: find out which car uses separate electric motors for each wheel, which debuted as the MotoGP Austrian Grand Prix safety car, and which car offers a steampunk interior! In 2006, and working in conjunction with the Haynes publishing group, Winning Moves launched a line of books under the Top Trumps brand, based around the design and concept of the card game. Some variants of the rules allow 'three card pick', whereby a player who has only 3 cards remaining is allowed to choose any of their three cards to play with.

One other Doctor Who Super Top Trump card was released with a very special edition of the Beano magazine.

This also led to a few promotions including giving a couple getting married a chance to get into their own wedding pack [26] and a special WOW card was made to be played with the Top Trumps Tournament was in the packs of Top Trumps. Top Trumps Ultimate Football Challenge DVD game which contains two packs; Football Legends 1 and World Football Stars as playable packs on the DVD. The topics tended to reflect this, and included military hardware, modes of transport and racing cars.

There are multiple football packs released each year, for clubs including Manchester United, Arsenal, Chelsea and Liverpool.Mid 2009, it was announced that Winning Moves UK have been in discussions with parties to try and create a version of Top Trumps for the iPhone.

The Royal Society of Chemistry has produced a pack of Visual Elements Trumps, using element data for play.They are based on things that young children would like to play with as young children is the primary market for these products. For example, the popular US television series 24 has a Top Trumps pack available, but its STT card is only available with the purchase of special-stickered season 4 of 24 DVDs. A FIFA World Cup tournament was also released in May 2010 [17] and a Marvel tournament is also scheduled for release in 2011, featuring 6 exclusive packs each. There is also a German Star Wars: Clone Wars game and upcoming Sealife in Danger and Wildlife in Danger. One-off packs for Newcastle United, Tottenham Hotspur, Hull City, and Everton have also been released.