The shape known as a "monster paw" that is still used today has long been the subject of dispute over whether it represents a paw or, instead, the single eye and lashes of Yellow Monster (currently seen on Pickled Onion flavour packs). By the late 1980s there were four main monsters featured on the packaging, although originally a total of six featured in the advertising. Upon the movement of Walkers into the Irish market in the 1990s, the name "Monster Munch" was purchased from Tayto.

Walkers Roast Beef Monster Munch | Walkers UK Walkers Roast Beef Monster Munch | Walkers UK

Maize, Rapeseed Oil, Pickled Onion Seasoning [Flavourings, Whey Permeate (from Milk), Onion Powder, Sugar, Flavour Enhancers (Monosodium Glutamate, Disodium 5'-Ribonucleotide), Salt, Potassium Chloride, Garlic Powder, Hydrolysed Soya Protein, Acid (Citric Acid), Spices]. A campaign titled "Find Our Monsters" began to coincide with the relaunch to find the original costumes used in the adverts, which had been lost for years after Walkers purchased the brand.

Recreating Pickled Onion Monster Munch featured as a challenge in Channel 4's Snackmasters programme [21] in 2019, featuring chefs Tristan Welch and Matt Worswick.

Monster Munch - Wikipedia Monster Munch - Wikipedia

The programme also looked at the production of Monster Munch at the Walkers Skelmersdale factory, including the raw ingredients, the extrusion process and flavouring. In France, the major potato crisp brand Intersnack (France) commercializes a range of flavoured potato chip based snacks with the name "Monster Munch". Unlike any other Walkers product or any crisp for that matter, this variety was not savoury and swapped the salt with sugar. On 28 September 2002, Walkers announced that the "Tongue" variant of Pickled Onion would be reintroduced as a "Mystery Tongue" variant, where the consumer's tongue could turn either blue or green.On the issue of whether the snacks are shaped like monster claws or individual monsters, Walkers said "whilst we think of them as monsters’ feet, we don't want that to stop people from coming up with their own imaginative ideas. The original flavour for Monster Munch when it launched was Roast Beef, followed by Pickled Onion flavours a year later and Saucy in 1981. The relaunch reflected the addition of Sunseed Oil to the product, similar to the refresh of the main Walkers Crisps range the year prior.

Walkers Monster Munch Variety Multipack Crisps 12x20g Walkers Monster Munch Variety Multipack Crisps 12x20g

The original shapes were replaced by one smaller shaped paw using a twin screw extruder instead of the single screw extruders used before. Thereafter, Tayto changed the name of their snack to "Mighty Munch" to differentiate between the Tayto and Walker snacks. It may not be reproduced in any way whatsoever without Wm Morrisons Supermarkets Limited prior consent, nor without due acknowledgement.You should also note that the picture images show only our serving suggestions of how to prepare your food - all table accessories and additional items and/or ingredients pictured with the product you are purchasing are not included. In February 2021, Walkers announced the launch of Monster Munch Giants, which are larger versions of the main product, similar to Wotsits Giants from the year prior. Like the Irish counterpart, the New Zealand version originally launched with the similar mascots from the British-based version with the different range of flavours that includes crispy bacon, chicken rings, and burger bones, it was later revamped to differentiate between Eta and Walker snacks and the current range of flavours includes cheesy bacon, and burger flavour.

PICKLED ONION FLAVOUR BAKED CORN SNACK | Walkers UK PICKLED ONION FLAVOUR BAKED CORN SNACK | Walkers UK

For Monster Munch, while the logo and packaging were changed, the monsters (now depicted in CGI animation) and flavours remained the same.In April 1998, when Walkers changed its logo, Monster Munch changed their packaging and introduced a new logo. On the same day, it was announced that the Roast Beef flavour would be reintroduced after a seven-year hiatus, replacing the Spicy flavour. However, unlike the 2002 version, it reverted back solely to turning a consumer's tongue blue, like with the 2001 version. The other represented the gangly, long-tongued Pink Monster: circular with two bumps on the top for eyes, protrusions on either side and a tongue dangling down. The snack was supported by a "Monster Munch Club", whose members received a "Monster Munch Munchers" membership pack which included a membership card, pen, several story books, and a story tape which included six "tall stories" and accompanying songs.