It's worth noting that the automatic flash fires every time a photo is taken. Fujifilm have improved the flash so that it adjusts the power automatically, even in Close-up mode, so that you just the right amount of light without overexposing the photo. VALHALLA, N.Y., March 2, 2023 – FUJIFILM North America Corporation, Imaging Division, announced today the introduction of its INSTAX MINI 12 Instant Camera (MINI 12). Following in the footsteps of the popular INSTAX MINI 11™ Instant Camera (MINI 11) launched in 2020, MINI 12 brings a new look and enhanced features for instant photographers, including parallax correction capabilities, automatic flash control, and a convenient multi-function twist lens. Constant firing flash (automatic light adjustment), recycle time: 6.5 seconds or less (when using new batteries), effective flash range: 0.3 to 2.7 m Designed to keep up with life, the INSTAX mini 12 is ready to go with a simple twist of the lens. Twist again and you’re in Close-up mode, perfect for selfies. Combined with the perfectly positioned selfie mirror, automatic flash control and cheery mini prints, the mini 12 is a selfie moment-grabbing extraordinaire. Another addition is parallax correction. Put simply, parallax correction improves the accuracy of the viewfinder, so that what you see through the viewfinder is the composition you get in your print. That is, if you can get a clear view through the viewfinder in the first place – you need to really press your eye in close.

The Instax Mini 12 is primarily designed to be used in portrait format with the built-in flash at the top.Exposure parameters are the same as on the Mini 11, with a shutter speed range between 0.5 sec and 1/250 sec, combined with the ISO 800 sensitivity rating of Instax Mini film. I personally found I still had trouble centring close-ups and standard shots with the viewfinder, but then instant photography isn’t really about getting the most perfectly framed shots every time. Performance and image quality Even so, the Fujifilm Instax Mini 12 is undeniably a camera that's both fun to look at and fun to use, delivering a satisfyingly analog experience in a mostly digital world with a minimum of fuss. With an airy, cloud-like, and almost “inflated” design/look, MINI 12 carries over the main features of MINI 11, including Close-Up Mode and Auto Exposure adjustment capabilities, but also adds the new Parallax Correction feature, in which the camera’s viewfinder aligns with the lens when using Close-Up Mode, minimizing object shifts, to produce a centered photo. MINI 12 also features automatic flash control, which optimizes image quality in bright or low light situations. The lens structure is designed to provide intuitive steps both for powering the camera on/off and for accessing the popular Close-Up Mode with a simple twist of the lens.

Size-wise, the Instax Mini 12 fits in the hand comfortably enough. There's not a single right-angle on the curved plastic body, which has a smooth and slippy non-textured surface. On the lens itself is a small mirror that can be used as a guide for selfies. This selfie mirror is a surprisingly helpful aid, but again because of the lens position you'll consciously need to tweak of angle of the camera to frame yourself in the centre. And with the camera turned on you, those tweaks are reversed as you look at the camera. When taking shots, you'll also need to be aware of where your hands are holding the camera because you really don't want to obstruct either the built-in flash or crucially the auto exposure (AE) light and Flash Light sensors, both of which are found above the lens. With it's fun new bubble design, the Instax Mini 12 is a very distinctive looking, almost toy-like camera which is available in five attractively muted colours. We particularly liked the Mint Green version that we had for this test. Solutions like our INSTAX UP! App keep our consumers connected, engaged, and informed,” said Ashley Reeder Morgan, vice president, Consumer Marketing, FUJIFILM North America Corporation. “INSTAX UP! will enable our users to organize, archive, and share their INSTAX photos with ease, helping preserve their special memories and inspiring them to create more.” Colors, Pricing, and AvailabilityPush the lens barrel release and it extrudes using a spring mechanism, with the built-in flash activating automatically. Overall, while the new Mini 12 may not represent a giant leap forwards for Instax cameras, it is more accomplished and more fun to use than its predecessor, and is still a great choice as your first instant photography camera. The Fujifilm Instax Mini 12 refines the previous model by enhancing the picture quality, improving the close-up/selfie mode, refining the operation and adopting a more fun bubble-like design. Taken together, these help to keep the Instax Mini 12 at the top of the budget-level instant film camera heap. The camera is a little slippery in the hand, with its smooth finish and curved edges not offering a great deal of grip. It's a fiddly camera to hold, especially when taking selfies, and I would love to see a more pronounced thumb grip, and/or or some kind of rougher texture on the exterior. Thankfully, a color-matched wrist strap is supplied; use it, as otherwise you’re bound to drop this camera at some point. Import photos from other INSTAX Apps (the INSTAX MINI LINK App or the INSTAX LINK WIDE App, for instance) into the INSTAX Up! App

The Instax Mini 12 is Fujifilm's new entry-level model in its extensive range of instant photography cameras, replacing the three-year-old Instax Mini 11. Designed to offer a purely point-and-shoot experience that just delivers great results, the Mini12 introduces three new features to help achieve that aim - automatic flash control, close-up mode and a parallax correction feature. The front grip is narrower, and there's now a ridged thumb grip on the rear for easier one-handed use. Beyond the lens barrel release, which also acts as a power on switch for the built-in flash, the only other button is the shutter release. Instax Mini 11 is Fujifilm's new entry-level snapshot for instant photos in the Instax Mini format. It is the first model in the lower price segment to have automatic exposure control. This measures the ambient light as soon as the shutter button is pressed. By automatically adjusting the shutter speed and flash intensity to the prevailing conditions, the camera reveals more detail right from the start. Easy to Use Selfie Mode

Somewhat sadly, the two clip-on buttons that were supplied with the previous Instax 11 model to help customise the shutter release are no longer included in the box.