With the Own The Flavour campaign, Maltina is encouraging young Nigerians to freely express themselves on their own terms while owning their narrative and flavour of choice… With this campaign, we want to show Nigerians that you do not have to be stereotyped into one thing. You are free to be different versions of yourself. I really don't kno if malt is healthy or not as I don't drink any kind of malt coz I don't like d way they taste @ all so I don't give my kids malt. Maltina has partnered with the dynamic trio, bringing them on as brand ambassadors who embody the campaign and showcase freedom of expression in their own industries. C&M findings: Malt drinks cover the larger proportion of non-alcoholic beverage market in Nigeria with multinational companies, Guinness and NB, seeking to dominate the space. Malt drinks are increasingly being seen as healthy alternative to alcoholic drinks, and the market leaders are playing up this mind-set amongst consumers by developing and positioning their products along health benefits.

One of Nigeria’s favourite malt drink, Maltina , recently launched two new exciting flavours- Maltina Pineapple and Maltina Vanilla to appeal to the dynamic taste of Nigerians. Tell God exactly what you want in a man. And be in turn, character wise what you think your husband will want to have in his wife. Continuing its promise to meet the needs of Nigerians and being the first flavoured dark-malt drink in Nigeria, the new Maltina flavours have all the nutritious benefits of a malt drink coupled with the excitement of new invigorating flavour elements of fruity Pineapple and smooth Vanilla. When we mention malt drinks, many Nigerians think of one thing – those drinks that come in bottles or cans, served to special visitors or on august occasions. As correct as this may be, malt drinks are much more than that. A malt drink is any beverage made from sprouted barley (or any other whole grain).Pioneering innovation in the world of Malt drinks in the most thrilling way, there were many things to be excited about as Maltina got all Nigerians talking about its launch. Elvis Udemba, also with Matrix Marketing, predicted that sale of non-alcoholic malt drinks alone will increase 54 percent in the next five years in Nigeria. With smart marketing and possibly the addition of functional ingredients to their products manufacturers of malt-based non-alcoholic drinks can simultaneously appeal to all health-conscious consumers in the market place. In Nigeria, it has now turned out to be a drink preferred in most social gatherings, for health and or religious belief.” Nigerian Breweries Plc has a rich portfolio of high quality brands: Star lager beer was launched in 1949, followed by Guider lager beer in 1970. Maltina, the nourishing malt drink, was introduced in 1976, followed by legend Extra Stout in 1992 and another malt drink, Amstel Malta in 1994. Heineken lager beer was re-launched into the Nigerian market in 1998. Fayrouz, the premium non­ alcoholic soft drink, was launched in 2006 while Climax herbal energy drink was launched in 2010. Following the acquisition of Sona Systems and Life Breweries in 2011, Goldberg lager, Malta Gold malt drink and life Continental lager, were added to the brand portfolio. The Company increased its portfolio of brands in 2014 with the addition of two line extensions of the Star brand- Star lite and Star Radler. Also in 2014, as a result of the merger with Consolidated Breweries Plc, “33” Export lager beer, Williams dark ale, Turbo King dark ale, More lager beer and a malt drink, Hi Malt, became part of the Company’s product offering. The Ace brand in the Ready-to-Drink (RtD) category was launched in 2015 while Tiger lager beer, an international premium brand was added to the portfolio of brands in 2018. Accept Jesus as your Lord and Saviour. Ask Him to come into your life and be your saviour. Let Him calm all your storms. Cast all your burdens on him, not on any church/pastor or prophet.

Also, Mama Ibeji, a mini depot owner, revealed that consumers love to drink malt because of the belief that it acts as a blood booster. The Verdict Let’s remind you that scientists say happy people tend to live a longer and healthier life. Why not boost that happiness with any of our malt brands? Beta Malt is a high quality, rich and tasty malt drink made from premium barley, hops and sucrose. It is fortified with essential vitamins and minerals. Beta Malt is produced by International Breweries Plc (IBPLC), a subsidiary of the world’s largest brewer, Anheuser-Busch InBev, (AB InBev). This particular malt brand is very popular in the south-eastern part of Nigeria and it sells like crazy especially in Imo and Anambra States. During my visit to the eastern part of the country, particularly in the festive season, I noticed that every household you went to would offer you Beta Malt and this was the norm throughout my stay in any part of the East that you went to. Not like other malt brands do not exist, but that the East is a really huge market for this malt brand and it has well as truly come to stay. GRAND MALTmy life. I never ever dated while I was in the university because I was book warm and my parents never bothered to ask about my relationship with other guys. When I went for my service year, I met a doctor and we only dated for a month before he left because he was so promiscuous. With this campaign, we want to show Nigerians that you do not have to be stereotyped into one thing. You are free to be different versions of yourself.”

Contrary to Uguwanyi’s statement, Mrs. Elizabeth Ojuolape, a depot owner, along Lagos-Badagry expressway said: “Those that buy and drink Maltina do so because of its promise of vitamins and body nourishments.” However, Mr. Paul Nwokeoma, a mini depot owner, said: “Malta Guinness was introduced into the market in 1990. It came with great taste and, above all, no after-taste, even when some consumers complained. This feat was a big relief for consumers. Soon, a generally accepted rumour spread like a wild fire, stating that Malta Guinness acts as a blood booster or blood tonic.” It's not by moving from church to church. If it's God you are really seeking, then you can find God in one church, right? Why jump from church to church? That means it is not God's face you are seeking. God is everywhere, that's what He said. So you don't need to jump from church to church looking for God.Malt drink is a lightly carbonated beverage, brewed from barley, hops, and water, much like beer. However, corn and caramel colouring may also be added. Historically, it was used as food for children and ailing patients and is often referred to as “children’s beer”. Now, it has since become a major beverage drink consumed by more people watching their nutritional content. Kehinde Kadiri, the Portfolio Manager Non-alcoholic drinks, Nigerian Breweries, commented, “With the Own The Flavour campaign, Maltina is encouraging young Nigerians to freely express themselves on their own terms while owning their narrative and flavour of choice. Now that you know your malt drinks, you should also know that they have high nutritional benefits. Invariably, your malt intake should go beyond the occasional drink. If you’re wondering how to get a steady supply of high-quality brews, rest assured, Nigerian Breweries has got you covered.